乔布斯传 第548期:铃鼓先生(4)(在线收听) |
Rob Glaser, the founder of RealNetworks, tried to circumvent Apple's restrictions in July 2004 with a service called Harmony. 2004年7月,RealNetworks的创始人罗伯·格拉瑟试图绕开苹果的限制,推出了一项名为Harmony的服务。 He had attempted to convince Jobs to license Apple's FairPlay format to Harmony, 他曾经努力说服乔布斯把苹果的FairPlay格式授权给Harmony, but when that didn't happen, Glaser just reverse-engineered it and used it with the songs that Harmony sold. 但是未能如愿,于是格拉瑟就把FairPlay格式做了逆向工程,并使用在Harmony出售的歌曲上。 Glaser's strategy was that the songs sold by Harmony would play on any device, including an iPod or a Zune or a Rio, 格拉瑟的策略是让Harmony出售的歌曲能够在任何设备上播放,包括iPod、Zmie和Rio, and he launched a marketing campaign with the slogan "Freedom of Choice." 之后他还发布了以“选择自由”为口号的营销活动。 Jobs was furious and issued a release saying that 乔布斯怒不可遏,发布新闻稿称, Apple was "stunned that RealNetworks has adopted the tactics and ethics of a hacker to break into the iPod." 苹果“非常吃惊里尔网络采用黑客式的不道德手段侵入iPod”。 RealNetworks responded by launching an Internet petition that demanded "Hey Apple! Don't break my iPod." 作为回应,里尔网络发起了一次网络请愿,广为呼吁:“嗨,苹果!不要毁了我的iPod。” Jobs kept quiet for a few months, 随后的几个月内,乔布斯一直保持沉默, but in October he released a new version of the iPod software that caused songs bought through Harmony to become inoperable. 但是在10月,他发布了一款新版的iPod软件,不再支持从Harmony购买的任何歌曲。 "Steve is a one- of-a-kind guy," Glaser said. "You know that about him when you do business with him." 格拉瑟说:“史蒂夫是个独一无二的家伙。你和他做生意的时候就能感受到这一点了。” |
原文地址:http://www.tingroom.com/lesson/qbsz/548441.html |