乔布斯传 第641期:可以打电话的iPod(1)（在线收听）

An iPod That Makes Calls

可以打电话的iPod

By 2005 iPod sales were skyrocketing.

至2005年，iPod销量暴涨。

An astonishing twenty million were sold that year, quadruple the number of the year before.

当年售出2000万台，数量惊人，是2004年销量的4倍。

The product was becoming more important to the company's bottom line, accounting for 45% of the revenue that year,

该产品对于苹果公司的营收越发重要，占当年收入的45%。

and it was also burnishing the hipness of the company's image in a way that drove sales of Macs. That is why Jobs was worried.

同时，iPod还带动了Mac系列产品的销售，为苹果公司塑造出时髦的企业形象。而这也是乔布斯担忧的地方。

"He was always obsessing about what could mess us up," board member Art Levinson recalled.

“他总在担心有什么会让我们陷入困境，”苹果公司董事会成员亚瑟·莱文森回忆道。

The conclusion he had come to: "The device that can eat our lunch is the cell phone."

乔布斯得出结论：“能抢我们饭碗的设备是手机。”

As he explained to the board, the digital camera market was being decimated now that phones were equipped with cameras.

他向董事会说明，手机都开始配备摄像头，数码相机市场正急剧萎缩。

The same could happen to the iPod, if phone manufacturers started to build music players into them.

同样的情况也可能发生在iPod身上，如果手机制造商开始在手机中内置音乐播放器。

"Everyone carries a phone, so that could render the iPod unnecessary."

“每个人都随身带着手机，就没必要买iPod了。”

His first strategy was to do something that he had admitted in front of Bill Gates was not in his DNA: to partner with another company.

乔布斯曾当着比尔·盖茨的面承认自己天生不善于合作，而此刻，他的第一个策略就是与另一家公司合作。

He began talking to Ed Zander, the new CEO of Motorola, about making a companion to Motorola's popular RAZR,

摩托罗拉公司新任CEO埃德·赞德和他是朋友，于是，乔布斯开始商议与摩托罗拉的畅销手机刀锋系列合作，

which was a cell phone and digital camera, that would have an iPod built in. Thus was born the ROKR.

该系列手机配有摄像头，双方准备合作，在其中内置iPod。摩托罗拉ROKR手机就此诞生。