乔布斯传第653期:设计(1)（打印版）

The Design

设计

On many of his major projects, such as the first Toy Story and the Apple store,

在许多重大项目上，如《玩具总动员1》和苹果专卖店，

Jobs pressed "pause" as they neared completion and decided to make major revisions.

乔布斯都会在其接近尾声的时候叫停，要求作出重大修改。

That happened with the design of the iPhone as well.

iPhone的设计过程也逃不开这个命运。

The initial design had the glass screen set into an aluminum case.

其最初设计是将玻璃屏幕嵌入铝合金外壳。

One Monday morning Jobs went over to see Ive.

一个周一早晨，乔布斯走到艾弗跟前。

"I didn't sleep last night," he said, "because I realized that I just don't love it."

他说道：“我昨晚一夜没睡，因为我意识到我就是不喜欢这个设计。”

It was the most important product he had made since the first Macintosh, and it just didn't look right to him.

这是自第一台麦金塔问世后乔布斯最重要的产品，可他就是看不顺眼。

Ive, to his dismay, instantly realized that Jobs was right.

艾弗瞬间意识到，乔布斯说的没错，于是很沮丧。

"I remember feeling absolutely embarrassed that he had to make the observation."

“我记得自己当时感到非常尴尬，因为居然要等到他来发现这个问题。”

The problem was that the iPhone should have been all about the display,

问题在于，iPhone的重点是屏幕显示，

but in their current design the case competed with the display instead of getting out of the way.

而他们当时的设计是金属外壳和屏幕并重。

The whole device felt too masculine, task-driven, efficient.

整个设备感觉太男性化，太注重效能，是一款任务驱动型产品。

"Guys, you've killed yourselves over this design for the last nine months, but we're going to change it," Jobs told Ive's team.

“伙计们，在过去9个月你们为了这个设计拼死拼活，恨不得杀了自己，但是我们要改掉它，”乔布斯告诉艾弗的团队。

"We're all going to have to work nights and weekends, and if you want we can hand out some guns so you can kill us now."

“我们要没日没夜没有周末地工作，如果你们愿意，我现在就给你们发几把枪，把我们全干掉。”

Instead of balking, the team agreed. "It was one of my proudest moments at Apple," Jobs recalled.

然而团队成员并没有迟疑，同意修改。“这是我在苹果最值得骄傲的时刻之一。”乔布斯回忆说。