乔布斯传 第684期:2010年1月，iPad发布(1)（在线收听）

The Launch, January 2010

2010年1月，iPad发布

The usual excitement that Jobs was able to gin up for a product launch paled in comparison to the frenzy that built for the iPad unveiling on January 27, 2010, in San Francisco.

2010年1月27日，iPad在旧金山亮相激起的狂热，令乔布斯通常在产品发布会上所能激起的热情黯然失色。

The Economist put him on its cover robed, haloed, and holding what was dubbed "the Jesus Tablet."

《经济学人》杂志的封面上，乔布斯穿着长袍，头顶光环，手持被称为“耶稣平板电脑”的iPad。

The Wall Street Journal struck a similarly exalted note:

《华尔街日报》也发表了类似的赞美报道：

"The last time there was this much excitement about a tablet, it had some commandments written on it."

“人类上一次对一个平板如此兴奋是因为上面写有十诫。”

As if to underscore the historic nature of the launch, Jobs invited back many of the old-timers from his early Apple days.

似乎是为了强调这一产品的历史意义，乔布斯邀请了苹果公司当年的许多参与者。

More poignantly, James Eason, who had performed his liver transplant the year before,

更意味深长的是，他还请来了詹姆斯·伊森，一年前刚刚为他做了肝脏移植手术；

and Jeffrey Norton, who had operated on his pancreas in 2004, were in the audience, sitting with his wife, his son, and Mona Simpson.

还有杰弗里·诺顿，2004年为他做了胰腺手术，iPad发布当天，他携妻带子，与乔布斯的妹妹莫娜·辛普森一起坐在观众席中。

Jobs did his usual masterly job of putting a new device into context, as he had done for the iPhone three years earlier.

乔布斯以一贯的大师风格为新产品的登场铺陈渲染，就像三年前发布iPhone时一样。

This time he put up a screen that showed an iPhone and a laptop with a question mark in between.

这一次，屏幕上显示出一台iPhone和一台笔记本电脑，中间标着一个问号。

"The question is, is there room for something in the middle?" he asked.

“问题是，两者之间还可能存在别的东西吗？”他问道。

That "something" would have to be good at web browsing, email, photos, video, music, games, and ebooks.

这个“东西”必须能用来很好地浏览网页、电子邮件、照片、视频、音乐、游戏和电子书。

He drove a stake through the heart of the netbook concept. "Netbooks aren't better at anything!" he said.

他给予了上网本概念致命的一击，说道：“上网本无论从哪个角度来讲都乏善可陈！”

The invited guests and employees cheered. "But we have something that is. We call it the iPad."

来客和员工欢呼起来。“但是我们有这样一个‘东西’，它叫做iPad。”