乔布斯传 第692期:广告(2)（在线收听）

James Vincent had not taken a break in months.

为了做iPad的广告，詹姆斯·文森特几个月都没有休息。

So when the iPad finally went on sale and the ads started airing, he drove with his family to the Coachella Music Festival in Palm Springs,

终于，iPad开始销售，广告也同步播出了，他开车带着家人前往棕榈泉观看柯契拉音乐节，

which featured some of his favorite bands, including Muse, Faith No More, and Devo. Soon after he arrived, Jobs called.

参加演出的有他最喜欢的乐队，包括缪斯乐队、信仰破灭乐队和退化乐队。他刚到那儿没一会儿，乔布斯的电话就来了。

"Your commercials suck," he said. "The iPad is revolutionizing the world, and we need something big. You've given me small shit."

“你的广告烂透了，”他说，“iPad正彻底改变世界，我们需要有冲击力的东西。你这都是小屁玩意儿。”

"Well, what do you want?" Vincent shot back. "You've not been able to tell me what you want."

“好吧，那你想要什么？”文森特回敬道，“你一直都没能告诉我你想要什么。”

"I don't know," Jobs said. "You have to bring me something new. Nothing you've shown me is even close."

“我不知道，”乔布斯说，“你得给我点新东西。你给我看过的东西都差得远了。”

Vincent argued back and suddenly Jobs went ballistic.

文森特开始争辩起来，乔布斯突然暴怒。

"He just started screaming at me," Vincent recalled.

文森特回忆说，“他开始冲我吼叫。”

Vincent could be volatile himself, and the volleys escalated.

文森特也被激怒了，于是两人的争吵开始升级。

When Vincent shouted, "You've got to tell me what you want,"

文森特喊道：“你得告诉我你要什么。”

Jobs shot back, "You've got to show me some stuff, and I'll know it when I see it."

乔布斯回道：“你得给我展示一些东西，等我看到我想要的东西就知道是什么了。”

"Oh, great, let me write that on my brief for my creative people: I'll know it when I see it."

“噢，太棒了，让我把这记下来，发给我的创意人员：我看到我想要的东西就知道是什么了。”

Vincent got so frustrated that he slammed his fist into the wall of the house he was renting and put a large dent in it.

为此，文森特非常沮丧，一拳打在了旅馆房间的墙壁上，在上面留下了一个大回痕。

When he finally went outside to his family, sitting by the pool, they looked at him nervously.

当他终于走出屋外与家人坐在水池边时，他们都很紧张地看着他。

"Are you okay?" his wife finally asked.

他妻子最后开口问道：“你还好吧？”