华尔街的赚钱经 星巴克 从咖啡店到咖啡帝国(6)（在线收听）

Schultz has remained firmly committed to employee and community enrichment. As part of his ongoing efforts, Starbucks teamed up with baseball stars to promote an adult literacy campaign.

如今，舒尔茨依然坚定地致力于推动企业员工及所在社区的文化建设。他的努力正得到体现，星巴克与众多棒球明星通力合作，在成年入中间展开了一场扫盲运动。

His spectacular success has not diminished Schultz's awareness of his working class roots. He dedicated his book to the memory of his father, to whom he had once spoken harshly and accused of a lack of ambition. They were words Schultz would regret the rest of his life, his father died of lung cancer before his son became a millionaire. Schultz once told his audience that his greatest success was that the "got to build the kind of company that my father never got to work for."

虽然舒尔茨取得了巨大的成功，但他并没有忘记自己出生于工人阶级家庭。他曾专门写了一本书来追忆自己的父亲，那个曾经被他无情地指责为缺乏抱负的父亲。书中写到的都是令舒尔茨在后半生感到后悔的文字，因为在他成为一位百万富翁之前，他的父亲因患有肺癌而去世了。舒尔茨曾经对他的读者说，“他最大的成功便是"建立了这样的一家公司，这是我父亲一直向往，却不曾拥有的。”