纪录片《美国商业大亨传奇》 石油风云（8）（在线收听）

You have to be smart,

你需要有智慧

you have to have vision, you have to have

你需要有远见

all these different things,

你需要有很多特质

but the most successful people

不过最终成功的人

are the people that had the right idea

是坚持正确想法

but never ever quit or gave up.

并永不退缩放弃的人

The people that really succeed in life

生命中获得真正成功的人

are those that don't quit.

是那些永不放弃的人

Rockefeller needs to quickly expand his company,

洛克菲勒需要快速扩张他的公司

and to do that, he needs investors.

要做到这一点 他需要投资者

The problem is, kerosene is getting a bad name.

问题在于 煤油正在得到恶名

Stories of the fuel exploding and burning down homes

经常有燃料爆炸和起火事件

are on the front page of newspapers across the country,

出现在全国各地报纸的头版上

making potential investors skeptical.

这让潜在投资者们有些疑虑

Due to high demand, many refiners

由于需求量很大 很多炼油商

are rushing to market with dangerous kerosene

都将匆忙赶制的危险煤油提供到市场上

that's extremely volatile.

这种煤油挥发性很强

Rockefeller sees the problem as an opportunity.

洛克菲勒将这一问题看成机遇

He realizes that there's a need to calm the public's fears

他意识到 公众的恐惧需要平息

and provide them with a product they can rely on.

并为他们提供一种可靠的产品

Oil refining. Warehouses. Barrel making.

炼油 仓储 制桶

And shipping facilities.

还有运输设施

Why the name?

为什么取这个名字

Because Standard Oil will be the only company

因为标准石油公司将成为行业中

in the industry to guarantee a uniform quality of kerosene.

唯一一家能保证煤油统一高质量的公司

The Rockefellers, and all these guys,

洛克菲勒家族的这些人

they were all great salesman.

都是销售能手

At the end of the day, it's the salesmen who make the money.

最后 赚钱的就是这些销售者

Well, you can certainly understand

很容易理解

how Rockefeller could've named his oil company

为什么洛克菲勒会那样命名他的石油公司

Standard Oil.

标准石油

Pretty ambitious, organic name.

很有雄心的名字

He was creating a standard, and, uh, it worked.

他要创建一个标准 而且也确实成功了

Rockefeller's Standard Oil quiets fears

洛克菲勒的标准石油公司平息了民众的恐惧

and immediately becomes the most sought-after product in the country,

并很快成为了全国最受欢迎的产品

bringing in investor after investor.

投资者也因此接踵而至