智慧背囊 超越自我-02-敢于要求（在线收听） |
| [00:01.59]Ask, Ask, Ask?敢于要求 [00:05.30]Markita Andrews, [00:07.71]the greatest saleswoman in the world today, [00:10.57]has generated more than eighty thousand dollars selling Girl Scout cookies since she was seven years old. [00:17.85]At age 13, Markita discovered the secret of selling. [00:22.03]It starts with desire—burning, white-hot desire. [00:26.06]For Markita and her mother, [00:28.22]their dream was to travel the globe. [00:31.20]So at age 13 [00:32.15]when Markita read in her Girl Scout magazine [00:35.65]that the Scout who sold the most cookies would win an all- expenses-paid trip for two around the world, [00:42.41]she decided to sell all the Girl Scout cookies she could. [00:46.38]But desire alone is not enough. [00:49.04]To make her dream come true, [00:51.11]Markita knew she needed a plan. [00:53.62]"Always wear your professional garb," her aunt advised. [00:58.14]"Wear your Girl Scout uniform. [01:00.43]Always smile, whether they buy or not, always be nice. [01:05.12]And don’t ask them to buy your cookies; ask them to invest." [01:09.52]Markita went off in her uniform each day after school, [01:13.23]ready to ask—and keep asking—folks to invest in her dream. [01:17.83]"Hi, I have a dream. [01:20.14]I’m earning a trip around the world for me and my mom by merchandising Girl Scout cookies," [01:25.60]she’d say at the door. [01:26.40]"Would you like to invest in one dozen or two dozen boxes of cookies?" [01:31.19]That year Markita won her trip around the world. [01:34.92]Markita is no smarter and no more extroverted than other people with dreams of their own. [01:41.60]The difference is Markita had discovered the secret of selling: Ask, Ask, Ask! [01:48.39]Many people fail before they even begin because they fail to ask for what they want. [01:54.33]The fear of rejection leads many of us to reject ourselves and our dreams [01:59.48]long before anyone else ever has the chance—no matter what we’re selling. [02:04.28]And everyone is selling something. [02:06.91]"You’re selling yourself everyday—in school, to your boss, to new people you meet," said Markita at 14, [02:14.38]"My mother is a waitress: she sells the daily special. [02:18.33]Mayors and presidents trying to get votes are selling ... [02:22.13]I see selling everywhere I look. Selling is part of the whole world." [02:26.88]It takes courage to ask for what you want. [02:30.03]Courage is not the absence of fear. [02:32.88]It’s doing what it takes despite one’s fear. [02:36.30]And, as Markita has discovered, the more you ask, the easier it gets. [02:42.95] |
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