David: Yes, I mean of course it’s true that presentations can be challenging but the important thing is just to prepare properly. Make sure you know who
your audience is, what they expect from you - and of course most importantly, what the aim of your presentation is.
Carmela: And if you like to prepare properly for today’s programme - than grab a pen and paper now - so that you can write down today’s phrases.
Okay, let’s move on to our first example of a presentation.
We start at Kelly Services, which is an international recruitment（招募，招聘） company.
colleagues.
CLIP
“Ladies and gentlemen, thank you very much for coming along here today. I hope my presentation isn’t going to take too long and that you will find it
interesting. The purpose of today’s presentation is to discuss how we can improve internal communications within our company.
Now let me begin by explaining that I’d like to talk about the business case for better communication, secondly I want to cover different styles and methods
and finally I would like to finish off by talking about some of the basics we need to have in place to deliver good quality, consistent（始终如一的）
communications across the company. I’d be very happy to invite you to ask questions at the end of the session（会议，开庭期，市盘） and I’m sure there
’ll be plenty of time for us to discuss some of the points that have been raised.
END OF CLIP
Carmela: Now have a listen to the beginning of another presentation. You’ll notice that it
follows a similar pattern to the last example. Listen out for how Tim starts his
talk.
CLIP
“Good afternoon ladies and gentlemen, Thank you for finding the time to come and join me for this presentation this afternoon. My name is Tim Mason, I‘m
a retail consultant and many of you will have seen me shadowing you in your jobs and looking through the accounts and so on in the company over the last
week. I’ve invited you here today to have a look at my findings. First, I’d like to have a look at the performance of the company, the sales of the
company over the last three years. Then I’d like to have a look at our market share in the women’s wear market and look at our competitors and, thirdly I
’d like to suggest some improvements in our range of women’s wear. At the end I’d be happy to answer any of your questions.
END OF CLIP
Carmela: David, what were some of the key expressions that we heard in those two
presentations.
David:Well, I think it was very interesting that both of those presentations followed the standard pattern for an introduction. We heard in both cases the
standard welcome “ladies and gentlemen, thanks for coming”. Than they moved on and they stated the purpose or the aim of the presentation - again with a
very simple phrase
“The purpose of this presentation - is to talk to you about …this subject”.
Then they move on to a summary of the main points of the presentation. Now, normally the summary would focus on three main points and you’d hear
expressions like - “I’d like to talk about …”I want to have a look at…” I’d like to finish by saying…” - those kinds of phrases
Carmela: And then both speakers invite questions from the audience - could you pick out the phrases that they use to do that.
David: They use a phrase like “at the end, you can ask questions”. And the reason they do this is because they don’t want the audience interrupting them
continually with questions during the presentation - but they want to show that they are open to questions and that they welcome discussion as part of the
session .
Carmela: Now let’s talk about the body of the presentation. This is the main part of the Listen out now for the language used to introduce visual aids.（直
观教具）
CLIP
“If you have a look at this first graph you can see that our sales topped 50 million the year before last. Then last year sales dropped to 40 million with a
slight recovery at the end of the financial year. However this year sales have continued to drop to an all time low of 30 million. (Paper) Now let’s look
at our market share. As you can see we have 25% of the market share, 10% down on last year.”
END OF CLIP
CLIP
A good example of how important internal communications are, is shown by some findings from research that we have recently undertaken. Good communications
is a very key factor in staff motivation.（动机） If you look at this slide, you will see how important it is to get the basics in place. You need to
identify your communication requirement, agree your objectives and success criteria（标准）, identify your target audiences, define the content of your
message. and determine the style of delivery. A good illustration of the communication process is when all those basics fall into place naturally.
END OF CLIP
Carmela: Lots of language there for drawing attention to graphs, statistics and other additional information. David, could you pick out some of the key
expressions that were used there?
David:Yes, I mean, again it’s interesting that both presenters make it very, very clear to their audience what exactly they are looking at. If you look at
this first graph, we heard, If you look at this slide, we also heard, and obviously they
A good example of this is
or
A good illustration of this is
And again we heard some signposting（树立标志） language to make it clear when the speaker was moving from one point to the next. Now let’s look at … -was
the expression that we heard to do that.
Carmela:Now let’s look at how a presentation might typically end. We’re going back to Tim.
CLIP
Tim:Ladies and gentlemen if you have any questions I would be happy to answer them now.
Carrie: yeah, can I just ask .um . graph number 3 that last one you showed us can you explain to me where you’re intending to find the extra income to
increase the design arrangement in the maternity ware?
Tim:Yes, a very good question I’ve looked at the office ware range and it is quite heavy on material, holiday ware tends to be much lighter much smaller
amounts of material involved and I think that s an area… FADE OUT ……where will certainly find a large saving.
END OF CLIP
Carmela: Now, having told them at the beginning that they’d be able to ask questions, Tim then points out that this is a time that they can do just that.
He invites some questions from his audience. How, how did he signal that it’s question time?
David: Yes, he said:
Ladies and gentlemen, if you have any questions I‘d be happy to answer them now.
That’s quite a long way of saying - I mean a more simple way - would have been to say …
Does anyone have any questions
It’s also interesting that he handles the questions very well, making the person feel valued, feel wanted. A way of doing this is simply to say “ that’
s a good question”.
Carmela: Thanks David. David Evans will be joining me next time for more Business Language To Go.
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