[00:08.39]Newspapers and other media do more than simply record what happens.Experienced editors and reporters
[00:18.13]make informed decisions about what events to report and how to report them.
[00:24.76]They also make sure that readers can relate to the stories.
[00:29.73]We asked two of China's many talented journalists,
[00:34.69]Chen Ying and Zhu Lin,to tell us more about news and newspapers.
[00:40.86]The two reporters agreed to switch roles for once and be the interviewees
[00:47.41]rather than the interviewers in order to let us know about their work
[00:53.76]and how the news we read is made.
[00:58.02]How do you decide what you are going to write?
[01:02.17]Before I decide what I'm going to write,
[01:06.32]I have to discuss the article with my editor.
[01:10.77]He listens to my ideas and gives me his suggestions.
[01:16.04]For long and important articles,
[01:20.12]for example a feature story,
[01:23.77]the editor will tell me how I should develop the story.
[01:28.63]The editor's job is to keep the newspaper balanced
[01:33.36]and interesting to the readers.
[01:37.41]Much of a reporter's work is donebefore he or she actually starts writing.
[01:43.97]A reporter begins by contacting the people to be interviewed
[01:49.43]and then prepares questions.
[01:52.98]Interviewing someone is difficult.
[01:56.53]A reporter must know how to ask the right questions
[02:01.68]and how to get people to talk about the topic.
[02:06.04]After the interview,the reporter must present the material in an organised way
[02:12.99]and make sure that the article reflects events and opinions truthfully.
[02:18.87]Which of the articles that you have written do you like best?
[02:23.91]My favourite article is the one I wrote about the
[02:28.45]efforts to bring stolen cultural relics back to China.
[02:34.31]To write this story,I had to contact famous museums around the world
[02:40.78]and interview both Chinese and international experts in the field.
[02:47.13]I like the article because it's both news and an interesting story.
[02:53.30]Even though I have interviewed many famous people,
[02:57.95]the story I like best is about an ordinary young woman
[03:03.30]who tried to adapt to her new life after having studied abroad.
[03:08.87]I like the story
[03:12.03]because it was the first time that I had written with real passion
[03:17.49]and because it made me realise that everyone's life is different.
[03:22.95]If you could write any article you want what would you write about and why?
[03:29.50]I want to explore the mysteries in life.
[03:33.86]I would like to write about music,art,nature
[03:39.53]and the importance of spiritual fulfillment.
[03:44.18]I want to write about people you seldom read about,
[03:49.04]for example people who have AIDS or who are addicted to drugs.
[03:55.42]Their stories must be told if we want to solve difficult social problems
[04:01.97]and help those who suffer from them.
[04:05.63]For a reporter,the basic task is to report an event truthfully.
[04:11.79]We shouldn't ignore what happens
[04:15.56]even if it is difficult for people to accept some stories.
[04:20.91]The media can often help solve problems
[04:25.46]and draw attention to situations where help is needed.
[04:30.79]For example,newspapers like China Daily
[04:36.14]or The People's Daily help us understand what life is like in other parts of China
[04:44.00]and the rest of the world.
[04:47.24]Carefully written articles
[04:50.87]can help people become interested in important questions around the world.
[04:57.12]TV programmes and printed articles
[05:01.56]also help people in other countries learn about China and the Chinese people.
[05:08.32]The result is a better understanding of the world on all sides,
[05:13.99]leading to a future world where people from all countries are respected
[05:20.34]and different views and opinions are tolerated.
[05:25.51]Integrating skills
[05:31.26]Reading speaking and reporting.
[05:35.83]A small group of fewer than a hundred people caused trouble for worker
[05:42.49]sat our city's most successful company today.
[05:47.95]The rude and noisy group made it difficult for the workers to get into the factory
[05:55.11]Fortunately,most of the trouble-makers left peacefully after the police arrived,
[06:02.37]but a few of them fought with the company's guards
[06:07.33]and had to be taken to the police station.
[06:11.98]More than ninety responsible and caring citizens made their voices heard today.
[06:18.62]The citizens, all of whom love nature and our planet,
[06:23.87]demonstrated outside the city's worst polluter.
[06:28.83]Brave and strong,the activists talked to workers outside the factory
[06:34.79]and left a positive message about protecting the earth.
[06:40.07]The peaceful meeting ended when the company sent out a group of angry men
[06:46.13]armed with sticks to fight with the citizens.
[06:50.57]Work book Unit 2 Integrate skills
[07:00.02]Reading IN THE PUBLIC EYE
[07:05.27]She is one of China's fifty most successful business leaders
[07:11.62]and she has been described as being "bigger than Oprah".
[07:16.48]Well known to one billion viewers,
[07:20.74]Yang Lan is among China's most popular TV personalities.
[07:26.80]Born in Beijing in 1968,
[07:31.37]Yang Lan began her career as the host for the popular "Zheng Da TV show".
[07:38.74]She was only 21 at the time
[07:42.79]and had just graduated from Beijing Foreign Studies University.
[07:48.53]Becoming the host of a show with an audience of 200 million
[07:54.41]at such a young age was a big challenge,
[08:00.16]but Yang Lan was ready for it and quickly became popular.
[08:06.22]Many of us would probably have stayed on
[08:10.66]to enjoy the fame and money that come with being a TV star,
[08:16.09]but Yang Lan had more important plans.
[08:20.92]She left the show after four years and went to New York City
[08:26.85]to get a Master's degree at Columbia University.
[08:31.71]Her experience abroad inspired her
[08:36.47]and she made up her mind to create a new kind of TV station for Chinese viewers.
[08:44.51]When Yang Lan returned to China,she decided to develop her interest in business.
[08:51.04]Together with her husband,she started her own media company,Sun Media.
[08:58.02]When Yang Lan grew up,her family did not have a television.
[09:03.76]children in her neighbourhood
[09:07.13]would sit in front of a small black and white TV
[09:12.18]owned by one of the other families in her building.
[09:16.85]TV was a new thing at the time,
[09:21.29]but Yang Lan thought that the powerful medium could be used in a different way.
[09:28.16]She wanted to make shows that were both entertaining and educational.
[09:34.82]When she was studying abroad, she produced a feature show called "Horizon".
[09:42.09]The show introduced American popular culture to Chinese viewers.
[09:48.43]Viewers liked the first season of "Horizon",
[09:53.11]but Yang Lan wanted to do something more serious and meaningful.
[09:58.86]The following year,she began interviewing important people,
[10:04.32]such as Dr Henry Kissinger,and discussing social issues.
[10:10.87]Her viewers were pleased and the show became even more popular.
[10:16.83]She later developed "Yang Lan One on One",
[10:21.79]having interviewed more than 300 opinion leaders around the world.
[10:28.04]Despite the incredible success of her media company,
[10:33.18]she has not forgotten what made her want to be a journalist in the first place.
[10:40.44]One of Yang Lan's goals is to create a distinctly Chinese show
[10:46.50]that can act as a positive force in real life.
[10:51.47]Chinese people today,Yang Lan notes,
[10:56.14]want to watch shows that deal with problems they may experience in their own life,
[11:02.80]such as how to fit in the fast-changing society.
[11:08.37]Her media company's goal,she says,
[11:12.81]is to educate through entertainment,and to illuminate through information |