访谈录 2010-02-16&02-18 Super Bowl 广告（在线收听）

Well, about a hundred million of us are gonna watch the Super Bowl tomorrow and          according to Nelson, the majority of us, 51% are more interested in the ads than the game. So it’s no wonder why advertisers paid big bucks during this time of  year, right? Well, that may be changing. Here’s Jeremy Hubbard.

-Here we go.
-Baby.
-What are you doing?
-How about I work this party?

For advertisers, it is still the biggest day of the year.

-Let's kill the quarter!
-We’ve got quarter!

But for tomorrow’s Super Bowl, the buzz isn’t about the ads you will be seeing during the game.

-So, yeah, sorry about last night.
-I just don’t understand why you didn’t call.

It’s the ads you won’t. For the first time in more than 20 years, Pepsi will be a no show, opting for a via role campaign promoting charity instead.

-Economies have reckoned heavily with a couple of companies and you got companies

like FedEx and GM, who are long time super bowl fanatics that have pulled out because the economy.

It’s not that every company’s pinching penny, even that nearly 3 million dollars for a 30-second spot, the game is sold out with commercials that will, no doubt, have us talking. But now, advertisers are looking for something a little less one-dimensional, the writing is on the wall. Times are changing.Training football for futuristic Disney 3D ads, the first ever of their kind, glare down the thousands of glory eyed New York city commuters.

-It’s like Avatar but in the subway’s tissue.

-Three D outdoor ads are basically the next game. You got a lot of technology out there and advertisers realize that space that they're playing is very crowded.

Why blow the ad budget with a pricey Super Bowl spot?

-Should probably retire after this.

While you can place your ads everywhere, the elevators we ride, the cars we drive pass, where we park, walk and wait, even the food we eat.Yes, that’s Captain Kirk and Mr. Spark, boldly going where no advertiser has gone before. Your Eggo waffles and it’s more hi-tech than ever from touch screens to holograms to augmented reality or you can land up a magazine ad with your web cam and magically your computer screen displays another ad of 3D model of this convertible or ads that interact with us, take a load off with this bus stop ad for a jam that tells you your weight when you sit down and then there are the via role videos produced by giant corporations.Here, a tattoo lover appears to get a permanent pair of sun-glasses, ray ban, of course. As for what we’ll see by the time the next few Super Bowls roll around, remember those ads in minority report. (Lexus) The stuff of science fiction until now, these smart signs in test face now can scan you as you walk by, telling advertisers how old you are, how tall you are and what size clothes you wear. The question is: do we want that?

-I hope they are home.

Remember when it all took and impresses.

-Oh, well, he’s got a stuff thing.

Was the Super Bowl ad with a talking sock?

-Sarah.

We’ll get Morning America, Jeremy Hubbard, ABC news, New York.

-Got it.