Jobs asked for no such analysis. Topping off the design was the handle nestled into the iMac. 但乔布斯对这种论证不予考虑。他们还在iMac外壳的顶部设计了一个内嵌的提手。 It was more playful and semiotic than it was func...
Both metaphorically and in reality, the translucency connected the inner engineering of the computer to the outer design. 无论是比喻还是现实，这种半透明都把内部的工程学构造和外壳设计联系在了一起。 Jobs had always...
By the next showing Ive had refined the playful model. 在下一次展示之前，艾弗又完善了这个模型。 This time Jobs, with his binary view of the world, raved that he loved it. 这一次，乔布斯带着他那不是杰作就是狗屎的评...
Jon Rubinstein, who was in charge of hardware, adapted the microprocessor and guts of the PowerMac G3, 负责硬件的部门主管乔恩鲁宾斯坦，决定采用PowerMac G3的微处理器和内核， Apple's high-end professional computer, for use...
Back to the Future 回到未来 The first great design triumph to come from the Jobs-Ive collaboration was the iMac, 乔布斯和艾弗搭档之后的第一个成功之作就是iMac， a desktop computer aimed at the home consumer market that was int...
Early on, Mike Markkula had taught Jobs to impute -- to understand that people do judge a book by its cover 早些时候，迈克马克库拉就教过乔布斯灌输这一招。要知道，人们会根据封面来评判一本书的好坏， and there...
On this day Ive was overseeing the creation of a new European power plug and connector for the Macintosh. 我前去拜访的那天，艾弗正在监督两款模型的制作，其中一个是为欧洲市场设计的新插头，另一个是为Mac电脑设...
He can get a sense of the sweep of the whole company, the iPhone and iPad, the iMac and laptop and everything we're considering. 他能够把握公司的全局，包括iPhone、iPad、iMac和笔记本电脑，以及其他我们正在考虑的产品。...
Almost every day when Jobs was healthy and in the office, 当乔布斯身体状况尚佳而且不外出时，几乎每天， he would have lunch with Ive and then wander by the studio in the afternoon. 他都会和艾弗一起吃午餐，然后去工作...
Inside the Studio 工作室探奇 The design studio where Jony Ive reigns, on the ground floor of Two Infinite Loop on the Apple campus, 乔尼艾弗所在的设计工作室位于苹果公司园区无限循环路2号楼的一层， is shielded by tin...
