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The Supreme¹ People's Court is holding a press conference, to brief journalist on the prosecution² of food and drug cases. The presiding Judge of Civil Trial Court One, Zhang Yongjian, and court spokesman Sun Jungong are hosting the press conference.

The press conference is expected to define how cases involving the sale of fake products, false endorsements³ and advertisements will be prosecuted⁴.

Since taking office in March last year, the new Chinese leadership has promised to improve China’s health system and rein⁵ in surging costs of medicine and medical care, which are fuelling public frustration⁶. China has suffered repeated scandals over fake or shoddy medications, some of which have caused deaths and injuries. Regulators have launched repeated crackdowns on false advertising⁷ and dubious⁸ endorsements. From July through December 2013, investigators⁹ have examined manufacturers, markets, clinics and online stores.

Food and drugs safety crimes in China have received international media scrutiny¹⁰ since it joined the World Trade Organization.

Urban residents have become more aware of food safety as their incomes rise. The 2008 Chinese milk scandal was perhaps the biggest food safety controversy¹¹ in China. Six babies died and 294-thousands were sickened by the tainted¹² formula. Nearly 52-thousand required hospitalization. Leaders of the dairy Sanlu Group where found to have known for months that their milk was tainted. The president of the company was sentenced to life imprisonmnet.

In March last year, more than 15-thousand pig carcasess were found in Huangpu River. There were dumped in the river following a crack-down on illegally produced pork in Zhejiang. Prior to the crackdown, local pork dealers¹³ had been buying pigs that were unfit for human consumption, and selling the meat to consumers.