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Good news for China's online shoppers--a new player. US e-commerce firm ShopRunnber is getting help from Alibaba to grab a slice of the Chinese market. ShopRunner is one of Amazon.com’s major rivals in the U.S. and it will use Alibaba’s logistics infrastructure1 to sell to Chinese consumers. Alibaba owns 39 percent of ShopRunner and the two e-commerce companies aim to create a "joint2 brand" in China.
U.S. retailers4 will soon have a new way to get into that hard-to-crack market, China. ShopRunner told Reuters its deal with Alibaba will allow its retail3 partners to use Alibaba’s infrastructure to sell to Chinese consumers. The two e-commerce companies plan to create a "joint brand" in China.
ShopRunner is a rival of Amazon. Its members pay to get free two-day shipping5 and buy online from hundreds of stores ranging from Toys ’R Us to Brooks6 Brothers. It is 39 percent owned by Alibaba, which filed this week for what could become the largest ever U.S. public debut7.
Alibaba will offer some Chinese customers free memberships to ShopRunner. Shoppers will get their goods ten days after ordering online. They’ll have to pay for shipping costs, though.
Many American retailers have paid dearly in the past, stumbling as they tried to go it alone in the Chinese market. Home Depot8 closed their stores there. Revlon withdrew.
ShopRunner is puny9 compared to Amazon with just over a million members. But this move to get a piece of the action in the world’s second largest economy could fuel its growth.
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1 infrastructure | |
n.下部构造,下部组织,基础结构,基础设施 | |
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2 joint | |
adj.联合的,共同的;n.关节,接合处;v.连接,贴合 | |
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3 retail | |
v./n.零售;adv.以零售价格 | |
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4 retailers | |
零售商,零售店( retailer的名词复数 ) | |
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5 shipping | |
n.船运(发货,运输,乘船) | |
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6 brooks | |
n.小溪( brook的名词复数 ) | |
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7 debut | |
n.首次演出,初次露面 | |
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8 depot | |
n.仓库,储藏处;公共汽车站;火车站 | |
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9 puny | |
adj.微不足道的,弱小的 | |
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