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AS IT IS 2015-05-20 Michael Jordan Fights for His Name in China’s Highest Court 迈克尔乔丹在中国最高法院争姓名权
Basketball star Michael Jordan’s lawyers said last Friday they will take a case to China's supreme1 court. The case deals with a Chinese sports company using trademarks3 relating to Mr. Jordan. There are several other cases in Chinese courts that say Chinese companies are using brand names without the permission of their owners.
The former Chicago Bulls4 star first sued6 Qiaodan Sports in 2012. He said the sports clothing company had used his Chinese name and famous jersey7 number "23" to build its business. The company in southern Fujian province did not have his permission to use the name or number.
Earlier this year, a court decided8 that Qiaodan could legally use the name. The Beijing Municipal9 High People's Court recently agreed with the decision.
“In light of the trademark2 dispute ruling,” the lawyes said in a statement, “We intend to appeal to the Supreme People's Court for retrial." The legal team added that they also are involved in a separate case with Qiaodan Sports over the rights to name some products.
The name “Qiaodan" is the way Chinese write Michael Jordan’s surname10, or family name. Basketball is a popular sport in China where many admire Mr. Jordan. Another basketball superstar is Chinese-born former Houston Rockets player Yao Ming.
Ren Juan is a member of Qiaodan Sports' legal department. She was asked about the latest court decision. She answered saying: "Qiaodan Sports will respect the judgment11 of the court."
In 2013, Qiaodan Sports sued Michael Jordan for harming people’s opinions of the company. Qiaodan asked for $8 million in damages to its reputation.
Mr. Jordan's case is one of several that involve foreign companies and trademark rights in China.
Apple paid $60 million in 2012 to a Chinese company that owned the iPad trademark. Official Chinese media reported last month that a company with ties to U.S. shoemaker New Balance had lost a trademark case against a Chinese company.
Forbes Magazine says Mr. Jordan’s wealth is valued at $1 billion. He is the majority owner of the Charlotte Hornets basketball team. He also has a contract with Nike, which makes Air Jordan shoes.
Words in This Story
trademark - n. something (such as a word) that identifies a company's product and cannot be used by another company without permission
sue5 – v. to use a legal process by which you try to get a court of law to force a person, company, or organization that has treated you unfairly or hurt you in some way to give you something or to do something
reputation – n. the way in which people think of someone or something
1 supreme | |
adj.极度的,最重要的;至高的,最高的 | |
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2 trademark | |
n.商标;特征;vt.注册的…商标 | |
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3 trademarks | |
n.(注册)商标( trademark的名词复数 );(人的行为或衣着的)特征,标记 | |
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4 bulls | |
n.公牛( bull的名词复数 );法令;力大如牛的人;(象、鲸等动物的)雄兽 | |
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5 sue | |
vt.控告,起诉;vi.请求,追求,起诉 | |
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6 sued | |
v.(为要求赔偿损失而)起诉( sue的过去式和过去分词 );控告;请求;要求(尤用于法庭) | |
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7 jersey | |
n.运动衫 | |
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8 decided | |
adj.决定了的,坚决的;明显的,明确的 | |
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9 municipal | |
adj.市的,市政的;n.政府证券 | |
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10 surname | |
n.姓;vt.冠姓 | |
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11 judgment | |
n.审判;判断力,识别力,看法,意见 | |
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