Israeli Company Thinks Europe Is Ready for 'New' Meat

Israeli Company Thinks Europe Is Ready for 'New' Meat

People in Europe are soon to have another choice when looking for meat at food stores or choosing a meal at a restaurant.

Instead of the usual meat from an animal, they may soon be able to buy a kind made from plants and formed by computers.

The technology uses equipment called a 3-D printer. That kind of printer creates real objects of different materials - not just paper.

The Israeli company Redefine Meat makes the substitute¹ meat. It reached a deal recently with Italy-based importer Giraudi Meats.

Redefine Meat makes an "alternative" food product that it says looks and tastes like meat. It contains plant material like soy, beets², pea protein and coconut³ fat. It is shaped by the printer to look like meat.

Giraudi Meats is known for bringing in high quality meat from animals and selling it in food stores all around Europe.

Redefine Meat makes its products near Tel Aviv and at a factory in the Netherlands. Its meat will be available at shops and restaurants in France this month. Next it will be sold in Italy, Greece and Sweden.

The product, called New Meat, is already sold in Great Britain, Germany and the Netherlands. Some restaurants pay $40 per kilogram for the New Meat.

A Redefine Meat founder⁴ and leader, Eshchar Ben-Shitrit, says the food has all the qualities of real meat just manufactured⁵ in a different way. And, he says that production capacity⁶ would reach more than 15 metric⁷ tons a day this year.

"The fact that our products are now being sold by Giraudi Meats, the same people who sell high-quality meat, shows that they are not compromise⁸ vegan products," he said.

Success is not guaranteed in the substitute meat market, however. Another company that makes such products is United States-based Beyond Meat. Over the summer, Beyond Meat said it did not expect sales of its product in 2022 to reach the number it sought. The American company said it will reduce its number of employees and cut other costs.

Plant-based meats are seen as better for animals and the environment. But after early interest, business experts say people are not often buying alternative meats.

They think that is because alternative meats are more costly⁹ than traditional meats in a time where people around the world are worried about rising food costs.

Words in This Story

alternative –adj. different from something traditional

founder –n. a person who starts a company or begins something new

1 substitute   

n.代理，代理人，代用品，代替物；vt.代替；vi.替代，取代

参考例句：

• Can you substitute for the singer who is ill?你能替一下那位得了病的歌手吗？
• Yogurt is a perfectly acceptable substitute for cream in cooking.酸奶是烹饪用的特别受欢迎的奶油替代品。

2 beets   

甜菜( beet的名词复数 )； 甜菜根； （因愤怒、难堪或觉得热而）脸红

参考例句：

• Beets are Hank's favorite vegetable. 甜菜根是汉克最爱吃的蔬菜。
• In this enlargement, barley, alfalfa, and sugar beets can be differentiated. 在这张放大的照片上，大麦，苜蓿和甜菜都能被区分开。

3 coconut   

n.椰子

参考例句：

• The husk of this coconut is particularly strong.椰子的外壳很明显非常坚固。
• The falling coconut gave him a terrific bang on the head.那只掉下的椰子砰地击中他的脑袋。

4 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

5 manufactured   

adj.人造的v.（大规模）制造( manufacture的过去式和过去分词 )；捏造；加工；粗制滥造（文学作品）

参考例句：

• a news story manufactured by an unscrupulous journalist 一位不道德的记者编造的一篇报道
• We want the machine manufactured to our own spec. 我们要求这台机器按我们自己的规格来制造。

6 capacity   

n.能力，力量，接受力；容量，能量，容积

参考例句：

• She is employed by the president in an advisory capacity.她被总裁聘为顾问。
• This carriage has a seating capacity of 120 people.这节车厢定员120人。

7 metric   

adj.公制的，米制的，十进制的；n.度量标准，公制，米制，十进制

参考例句：

• In the metric system,measurements are made in metres and liters.在公制中，用米和升作计量单位。
• The metric system is fit to all of the world. 公制适用于全世界。

8 compromise   

n.妥协；妥协方案；vt.损害；vi.妥协，让步

参考例句：

• The spokesman made it clear that no compromise was yet in sight.发言人表明，目前还不会妥协。
• The probable outcome of the talks is a compromise.会谈的结果很可能是妥协。

9 costly   

adj.昂贵的，价值高的，豪华的

参考例句：

• It must be very costly to keep up a house like this.维修这么一幢房子一定很昂贵。
• This dictionary is very useful,only it is a bit costly.这本词典很有用，左不过贵了些。