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(单词翻译:双击或拖选)
By Claudia Blume
Hong Kong
09 June 2006
Soccer crazy Asia is getting ready for the World Cup, which is kicking off in Germany. Retailers1, bar owners and gambling2 outlets3 are ready for the action.
Many people in Asia will go to work bleary-eyed in the coming weeks. Due to the time difference, most matches of the soccer World Cup championships will be aired late at night for most of Asia.
South Korea's Kim Dong-hun (21) struggles with Germany's Arne Friedrich during match
Only two Asian countries - South Korea and Japan - have qualified4 for the World Cup but much of the rest of the region still is buzzing with football fever.
Hundreds of millions of fans in Asia are expected to watch the games in front of TV screens at home, in bars and restaurants and even on sets on the sidewalks. Workers in bars are ready for the big matches, which take place during the next month.
This bar manager in Beijing says they will have lucky draws, betting games, and girls dressed up in sexy football outfits5. He says the bar will also hand out whistles and give jerseys6 to those who consume the most alcohol.
Retailers and manufacturers across the region hope to cash in on the World Cup craze. Fans are not only buying jerseys of their favorite teams and cheap World Cup accessories, but also expensive items such as flat-screen televisions for watching the action at home.
Junko Fujii is a spokeswoman for the Japanese market research firm Dentsu. The company estimates the World Cup will boost consumer spending in Japan by about $4 billion in the coming weeks.
"People will be buying thin screen TVs and also DVD recorders, personal computers and also many people will be newly subscribing7 to cable and satellite services," she said. " Also - it would rather depend on how good the Japanese team will be doing but if they are doing really well, people will be partying out - eating and drinking will also go up."
Betting on football results will also be big business during the month-long event. Only a few places in Asia, such as Hong Kong and Singapore, have legal betting agencies for football gambling. Many gamblers are expected to place bets with illegal bookmakers, who are often connected to organized crime syndicates.
Legal operators have taken countermeasures. Ho Whei Chern, spokeswoman for Singapore's lottery8 operator Pools, says the agency is offering pre-paid cards to customers to stop them from turning to illegal operators during the World Cup.
"This is actually a betting account by the phone so when customers watch soccer during the late-night matches," she explained. "Customers can call through the phone any time to place a bet."
The Hong Kong police have set up a special task force to combat illegal betting during the World Cup. And law enforcement agencies in other countries, such as Thailand, Malaysia, Vietnam, and Cambodia will be on their toes, looking for illegal wagers9 throughout the month.
1 retailers | |
零售商,零售店( retailer的名词复数 ) | |
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2 gambling | |
n.赌博;投机 | |
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3 outlets | |
n.出口( outlet的名词复数 );经销店;插座;廉价经销店 | |
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4 qualified | |
adj.合格的,有资格的,胜任的,有限制的 | |
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5 outfits | |
n.全套装备( outfit的名词复数 );一套服装;集体;组织v.装备,配置设备,供给服装( outfit的第三人称单数 ) | |
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6 jerseys | |
n.运动衫( jersey的名词复数 ) | |
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7 subscribing | |
v.捐助( subscribe的现在分词 );签署,题词;订阅;同意 | |
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8 lottery | |
n.抽彩;碰运气的事,难于算计的事 | |
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9 wagers | |
n.赌注,用钱打赌( wager的名词复数 )v.在(某物)上赌钱,打赌( wager的第三人称单数 );保证,担保 | |
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