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(单词翻译:双击或拖选)
By Scott Bobb
Harare
19 October 2009
Zimbabwe is seeking to boost its tourism trade after several years of decline and wants to attract sports fans traveling to neighboring South Africa for next year's World Cup.
Several-hundred tour operators, lodges1 and other tourism companies gathered in Harare to showcase their businesses to buyers from Europe, Asia, America and other parts of Africa.
One of their immediate2 goals was to take advantage of the estimated 400,000 sports fans due to attend the football World Cup that kicks off in eight months in neighboring South Africa.
Zimbabwe's Minister of Tourism, Walter Mzembi, says that from the start the tournament, which is being staged for the first time on African soil, was meant to be Africa's World Cup.
"The bid classifies South Africa as the only venue3 for competitive play. But for training and camping the region, the neighboring countries, are free to camp teams," he said. "And I imagine all countries including Zimbabwe are actively4 seized with this opportunity."
Mzembi says tourist arrivals to Zimbabwe peaked two years ago at 2.5 million, but they declined by one-third last year. He says this was due primarily to negative publicity6 and travel warnings about political violence during the country's national elections.
But many of the warnings have been lifted since the inauguration7 in February of a unity5 government of Zimbabwe's three major parties. Tourist arrivals picked up last year, nearing two million.
Runyararo Murandu is a marketing8 officer for Ngamo Safaris9 which packages tours to attractions such as wild game parks, Victoria Falls and the ancient ruins of Greater Zimbabwe.
Speaking in front of an exhibit made up of large tree branches at the tourism trade fair in Harare, he says business is looking up and some World Cup fans have already booked safaris with him.
"Dating back [to] when we started this exhibition there were not a lot of people like now, people exhibiting. [Now] We have international, regional people coming in and this makes for a brighter future," said Murandu.
Sally Wynn operates the Wild Zambezi web site that provides information on camping and activities in a more remote part of Zimbabwe along the northern Zambezi River.
She says the unity government brought a more positive image of the country abroad. And the introduction of the US dollar and South African Rand to replace the Zimbabwean currency ended hyperinflation and brought goods into the stores.
She says the greatest challenge now is the national park system which has suffered from a lack of funding over the past decade.
"The last few years have been quite seriously detrimental10 to the wildlife here," said Wynn. "We hope tourism will help. Because the tourism dollars will enable the national parks system to make its own money and, hopefully, be able to plow11 that back into protection."
She says poaching in the parks has increased because of the economic crisis but park rangers12 are not able to combat it effectively because of a lack of patrol vehicles and fuel.
She hopes foreign tourists and their associations can provide some outside support.
The new government has presented an emergency recovery plan to revive the Zimbabwean economy which declined by some 40 percent during the past 10 years.
Minister Mzembi says tourism is an important part of that plan because it is one of the most resilient sectors13 of any economy.
"I just hope that the importance that has been attached to it within the context of our short-term emergency recovery program will be commensurate with the resources that we receive because it [tourism] needs stimuli14 to get everything off the ground," he said. "But it is the low-hanging fruit. It is the catalyst15 for economic recovery."
Mzembi says the industry, which made up some six percent of Zimbabwe's gross domestic product two years ago could double to 12 percent or more in the next three years.
Tourism has joined agriculture, mining and manufacturing as one of the four pillars of the Zimbabwean economy and as a result he says it could play a major role in reviving economic productivity and creating jobs in the country.
1 lodges | |
v.存放( lodge的第三人称单数 );暂住;埋入;(权利、权威等)归属 | |
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2 immediate | |
adj.立即的;直接的,最接近的;紧靠的 | |
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3 venue | |
n.犯罪地点,审判地,管辖地,发生地点,集合地点 | |
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4 actively | |
adv.积极地,勤奋地 | |
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5 unity | |
n.团结,联合,统一;和睦,协调 | |
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6 publicity | |
n.众所周知,闻名;宣传,广告 | |
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7 inauguration | |
n.开幕、就职典礼 | |
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8 marketing | |
n.行销,在市场的买卖,买东西 | |
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9 safaris | |
n.游猎,陆路旅行(尤指在东非或中非)( safari的名词复数 );类似游猎的假日旅行 | |
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10 detrimental | |
adj.损害的,造成伤害的 | |
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11 plow | |
n.犁,耕地,犁过的地;v.犁,费力地前进[英]plough | |
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12 rangers | |
护林者( ranger的名词复数 ); 突击队员 | |
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13 sectors | |
n.部门( sector的名词复数 );领域;防御地区;扇形 | |
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14 stimuli | |
n.刺激(物) | |
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15 catalyst | |
n.催化剂,造成变化的人或事 | |
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