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A United Nations Trade Group is promoting so-called "EcoChic Fashion" as one way of stemming the rapid loss of the world's biodiversity. The United Nations has designated 2010 as the International Year of Biodiversity to focus attention on the threatened extinction1 of the fauna2 and flora3 on which the world depends for survival. The U.N. Conference on Trade and Development is calling for the sustainable use of natural resources. It says ecological4 fashion firms use organic materials and production methods that do not damage the environment.
Pencil-thin models strut5 down the catwalk sporting the latest in ecochic fashion. With their stiletto heels and robotic looks, they could be in Milan or Paris, London or New York. But, their flaxen beehive wigs6 and stylish7 garments made from natural materials tell a different story. Nearly 50 ready-to-wear and couture designers from 40 countries have cut their cloth from a range of organic and recyclable materials including organic bamboo and silk, alpaca and pineapple fibers8 and even 100 percent paper.
The organizer of the show, Christina Dean, says her Hong Kong-based environmental charity, Green2Greener, promotes sustainable living. She says ecochic events are the main platform for doing that.
"We always try to ensure that we really are doing the best we can in our environmental performance. Obviously, with a very strong message about fashion and sustainability, we need to be as sensitive to the environment in everything that we do," she says.
"I embarked9 on the road of sustainability or ethics10 or biodiversity about five years ago, when I founded a company called Noir…I work with 16,000 farmers in Africa. And, what we do is grow organic and fair-traded cotton," says Danish fashion designer Peter Ingwersen, who says he got into so-called "green fashion" when he realized more and more consumers nowadays want to buy ethically11. They want to be seen to be doing good.
"Ten years ago, it was enough to buy the latest 'it' bag. Today, that is not enough any more," he says. "When you want to buy the latest it bag, you also want to know how it is produced…And that is the biggest change that we have seen in our business since the hem-lengths went below the knee."
Conservationists present a gloomy picture about the state of the world's biodiversity. The United Nations reports the loss of habitat has accelerated the loss of biodiversity in recent years. Some estimates suggest species extinction because of human activity is about 1,000 times faster than the natural rate of loss.
Bio-trade analyst12 at the U.N. Conference on Trade and Development Lucas Assuncao says local communities will be more inclined to preserve their flora and fauna, if they can see economic benefits from using their natural resources in a sustainable manner.
He says this has worked in Bolivia, which has a huge population of yacare, a species of crocodile.
"It so happens that in some parts of Bolivia, this over-population of yacares is detrimental13 to human life…So, there is a real claim there to sustainably manage the yacare population, which means killing14 them. It so happens that the skin is very valuable for the shoe industries in Italy, for example. So, there is a win-win opportunity," he says.
"My name is Sarah, Sarah Ratty. I run an eco-fashion brand called Ciel. I've been involved in eco-fashion for 20 years." Ratty says ecologically friendly clothes are not, necessarily, ethnic15 nor frumpy looking. She says her collection is very modern, although it uses a diverse range of natural products.
"There are a lot of great new green innovations, which are working within natural fabrics16, as well as synthetics17 that are doing this," she says.
"I am Alphadi. I'm the president of all-Africa Fashion Designers for 20 years." Alphadi, who comes from Niger, is founder18 of the Festival of the Deserts. "I make every two years a big festival in the desert. We bring maybe 5,000 persons to the desert to make African fashion true and to help African fashion to grow and to give human face for African fashion."
Alphadi has stores in New York, Paris and several African countries. His clients include the wives of Africa's presidents. He has designed clothes for U.S. Secretary of State Hillary Clinton and the late singer Michael Jackson.
Alphadi says promoting so-called green clothes is both good for the environment and good for the pocketbook. His ecochic couture fashion costs several thousands of dollars and, ready to wear, several hundred dollars.
"That's me. Alphadi. Eco. Green and we make money. Make money for me and make money for my country. And to help Africa to grow and to give it a human face…Europeans make fashion. Why not Africa? Fashion can help Africa."
The show is over. And, from the enthusiastic applause, it is clear that, at least with this crowd, ecochic is in. The U.N. Conference on Trade and Development says eco-fashion brings in between $150 million and $200 million a year.
It considers this an increasingly significant chunk19 of the market and predicts green fashion will continue to grow, as more people recognize that what is good for the environment can also be good for their looks.
1 extinction | |
n.熄灭,消亡,消灭,灭绝,绝种 | |
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2 fauna | |
n.(一个地区或时代的)所有动物,动物区系 | |
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3 flora | |
n.(某一地区的)植物群 | |
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4 ecological | |
adj.生态的,生态学的 | |
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5 strut | |
v.肿胀,鼓起;大摇大摆地走;炫耀;支撑;撑开;n.高视阔步;支柱,撑杆 | |
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6 wigs | |
n.假发,法官帽( wig的名词复数 ) | |
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7 stylish | |
adj.流行的,时髦的;漂亮的,气派的 | |
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8 fibers | |
光纤( fiber的名词复数 ); (织物的)质地; 纤维,纤维物质 | |
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9 embarked | |
乘船( embark的过去式和过去分词 ); 装载; 从事 | |
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10 ethics | |
n.伦理学;伦理观,道德标准 | |
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11 ethically | |
adv.在伦理上,道德上 | |
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12 analyst | |
n.分析家,化验员;心理分析学家 | |
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13 detrimental | |
adj.损害的,造成伤害的 | |
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14 killing | |
n.巨额利润;突然赚大钱,发大财 | |
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15 ethnic | |
adj.人种的,种族的,异教徒的 | |
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16 fabrics | |
织物( fabric的名词复数 ); 布; 构造; (建筑物的)结构(如墙、地面、屋顶):质地 | |
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17 synthetics | |
n.化学合成物 | |
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18 Founder | |
n.创始者,缔造者 | |
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19 chunk | |
n.厚片,大块,相当大的部分(数量) | |
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