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(单词翻译:双击或拖选)
Nail Polish Business Booms In Weak Economy
In a factory north of Los Angeles, glass bottles are filled, boxed and then shipped to more than 100 countries around the world. This is the home of OPI, a company that produces nail polish for women from the United States to Asia, from the Middle East to Latin America.
Suzi Weiss-Fishmann is executive vice-president and artistic1 director. She says women are getting more adventurous2 with their nails.
“You can really be kind of that conservative professional and wear blues3 and greens and any color and dark shades year round," she said.
Many women in the U.S. are experimenting with nail art.
“I was blown away by the nail art that I saw. I couldn’t believe it," said customer Judy Gabor.
Judy Gabor plans on getting glitter on her nails at Marie Nails, a salon4 where many nail artists are trained in Japan. Marie Ueno has salons5 in Japan and the U.S. She says nail art has been popular in Japan for a decade. It became trendy in the U.S. over the last few years.
“American people like impact, impact design," she said.
Impact design is the specialty6 of The Naja. She creates 3-D nails using unconventional objects, like hair extensions, paper clips and even staples7. The Naja has decorated the nails of stars like Lady Gaga. She says celebrities8 made nail art mainstream9.
“Nail art is really for every woman. It’s like the new lipstick10. Everyone is using their nails as their accessory," said The Naja.
The obsession11 with decorated nails has become big business.
“I actually have made more money than I ever have the entire time of the recession," she said.
Business is also booming at OPI.
“It’s tremendous. I mean our sales have been double digit12 growth for the past five years," said Suzi Weiss-Fishmann.
Many consumers say when money is tight, it's much easier to spend $5 to $10 on nail polish than on something more expensive.
“If you’re trying to get a new outfit13 or a new accessory or something, it’s probably going to be more expensive but you can just spice up your look with the nail polish thing, with these things, for a way cheaper price," said Kathryn O’Sullivan.
Kathryn O’Sullivan and her friend Samantha Berendt are college students. They decorate their nails at home with a variety of inexpensive colors and do-it-yourself nail art sold at stores.
“More and more people are doing it. I like it. I think it’s more fun," said Berendt.
Industry experts say nail laquer is the fastest growing product in cosmetics14 because it's an affordable15 indulgence when times are tough.
1 artistic | |
adj.艺术(家)的,美术(家)的;善于艺术创作的 | |
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2 adventurous | |
adj.爱冒险的;惊心动魄的,惊险的,刺激的 | |
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3 blues | |
n.抑郁,沮丧;布鲁斯音乐 | |
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4 salon | |
n.[法]沙龙;客厅;营业性的高级服务室 | |
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5 salons | |
n.(营业性质的)店( salon的名词复数 );厅;沙龙(旧时在上流社会女主人家的例行聚会或聚会场所);(大宅中的)客厅 | |
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6 specialty | |
n.(speciality)特性,特质;专业,专长 | |
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7 staples | |
n.(某国的)主要产品( staple的名词复数 );钉书钉;U 形钉;主要部份v.用钉书钉钉住( staple的第三人称单数 ) | |
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8 celebrities | |
n.(尤指娱乐界的)名人( celebrity的名词复数 );名流;名声;名誉 | |
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9 mainstream | |
n.(思想或行为的)主流;adj.主流的 | |
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10 lipstick | |
n.口红,唇膏 | |
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11 obsession | |
n.困扰,无法摆脱的思想(或情感) | |
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12 digit | |
n.零到九的阿拉伯数字,手指,脚趾 | |
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13 outfit | |
n.(为特殊用途的)全套装备,全套服装 | |
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14 cosmetics | |
n.化妆品 | |
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15 affordable | |
adj.支付得起的,不太昂贵的 | |
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