华尔街的赚钱经 第80期:电子商务教父(5)

 　　After the Web site was launched, it was fine-tuned lby Bezos and his employees to include features such as one-click shopping and customer reviews. Investors¹ were able to buy stock in Amazon.com beginning in 1997 when the company went public. Over the next few years Bezos expanded the company by launching Web sites in Canada, the United kingdom, Germany, France, and Japan.

　　网站运行后，贝佐斯和他的员工精心调整其功能，增加了一键购物和顾客评语。1997年公司公开上市，投资者可以购买其股票。在接下来的几年内，贝佐斯扩大公司同站，在加拿大、英国、德国、法国和日本等地开展业务。

　　Management Style

　　管理模式

　　On the surface Bezos was easygoing with a sense of humor. On the other hand, employees and chroniclers found that he was adamant² in his expectations of quick turnaround time on project completion and high productivity, as well as of innovativeness and intelligence. Consequently, Bezos was characterized as a relentless⁴ recruiter of talented, innovative³ individuals. Bezos and personnel According to Bezos, "People here like to invent, and as a result other people who like to invent are attracted here. And people who don't like to invent are uncomfortable here. So it's self reinforcing".

　　表面上，贝佐斯是一个随和而幽默的人。然而，同事和撰写者发现，他专注于项目的快速周转与效率，同时执着于创新与才能的发现。因此，贝佐斯以不遗余力招聘有天分、创新能力强的员工而出名。贝佐斯和人事经理全面检查未来员工大学成绩和 SAT的分数。贝佐斯说：“这里的员工喜欢发明，因此其他喜欢发明的人也会被吸引到这里来。不喜欢发明的人呆在亚马逊会不舒服。所以这是个自我加强的过程。”

　　To encourage new ideas, Bezos instituted the Just Do It program, wherein the winners were those who proceeded with projects that they felt would help the company without first asking their bosses' permission.

　　为鼓励新思想，贝佐斯开展了“想到就做”这个项目——员工无需上级许可就可以直接实行对公司有利的想法并能获得奖励。

1 investors   

n.投资者，出资者( investor的名词复数 )

参考例句：

• a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
• a cash bonanza for investors 投资者的赚钱机会

2 adamant   

adj.坚硬的，固执的

参考例句：

• We are adamant on the building of a well-off society.在建设小康社会这一点上，我们是坚定不移的。
• Veronica was quite adamant that they should stay on.维罗妮卡坚信他们必须继续留下去。

3 innovative   

adj.革新的，新颖的，富有革新精神的

参考例句：

• Discover an innovative way of marketing.发现一个创新的营销方式。
• He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。

4 relentless   

adj.残酷的，不留情的，无怜悯心的

参考例句：

• The traffic noise is relentless.交通车辆的噪音一刻也不停止。
• Their training has to be relentless.他们的训练必须是无情的。