经济学人:土耳其白色家电 清洁(上)

 　　Business 商业

　　Turkish White Goods: Cleaning Up 土耳其白色家电：清洁

　　Arcelik is a rare bight spot incorporate Turkey. 阿奇利克是土耳其少见的商业亮点。

　　Forgive a maker¹ of washing machines a fondness for spin. 原谅洗衣机的制造商会喜欢旋转。

　　Hakan Bulgurlu, who manages Arcelik, the biggest producer and seller of white goods in Turkey, claims a “strong mood” has returned to his domestic market. 哈坎·保格鲁管理的阿奇立克是土耳其白色家电最大的生产商和销售商。他声称“强烈情绪”已经回到国内市场。

　　Sales there leapt by 35% in the first quarter compared with the same time last year. 第一季度的销售额比去年同期增长了35%。

　　His forecast is upbeat. 他的预测是乐观的。

　　“Turkey is more resilient than it looks from the outside,” he says, citing cheery reports from dealers² who run his 3,000 own-brand shops. 他引用了一个经营着3000家自有品牌店铺的经销商的乐观报告，并说：“土耳其实际比它看起来更有弹性”。

　　Reality is less whiter than white. 现实比白色更惨淡。

　　Many investors³ and traders remain spooked by political dramas, a coup⁴ plot last year and by an authoritarian⁵ president, Recep Tayyip Erdogan. 由于去年独裁总统，雷杰普·塔伊普·埃尔多安的政变阴谋，许多投资者和交易员仍然很担忧。

　　The IMF gave warning in February that low business profits, a lack of credit and political uncertainty⁶ all bode⁷ ill for Turkey's economy. 二月份，国际货币基金组织指出，低的商业利润、缺乏信用和政治不确定性都预示着土耳其经济的衰退。

　　A splurge of public spending and stimulus⁸ measures 挥霍公共支出和一种特别税暂停的刺激措施，

　　a special tax on appliances has been suspended for a few months have brought forward sales of appliances to before the usual, summer, shopping season. 已使家电销售暂停好几个月，平时这个夏季就是购物季。

　　Firms cannot trust in a domestic recovery just yet. 各个公司并不相信国内的复苏。

　　Arcelik's prospects⁹, however, depend more on tapping distant markets than on rebounding¹⁰ local ones. 然而，阿奇立克的发展，更多的是依赖于开发遥远的市场而不是当地市场的反弹。

　　It wisely branched out after the mid-1990s (when Turkey joined Europe's customs union) and today has 18 factories, with nearly 30,000 staff, in seven countries. 它在20世纪90年代中期（土耳其加入欧洲关税同盟）后明智地打开了市场，今天在七个国家有18家工厂，员工近3万人。

　　Last year it generated global sales of 4.8bn euro ($5.4bn) , 60% outside of Turkey, and a decent 11% pre-tax profit. 去年，它产生的全球销售是54亿美元，60%是来自土耳其之外，有一个十分不错的11%税前利润。

1 maker   

n.制造者，制造商

参考例句：

• He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
• A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

2 dealers   

n.商人( dealer的名词复数 )；贩毒者；毒品贩子；发牌者

参考例句：

• There was fast bidding between private collectors and dealers. 私人收藏家和交易商急速竞相喊价。
• The police were corrupt and were operating in collusion with the drug dealers. 警察腐败，与那伙毒品贩子内外勾结。

3 investors   

n.投资者，出资者( investor的名词复数 )

参考例句：

• a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
• a cash bonanza for investors 投资者的赚钱机会

4 coup   

n.政变；突然而成功的行动

参考例句：

• The monarch was ousted by a military coup.那君主被军事政变者废黜了。
• That government was overthrown in a military coup three years ago.那个政府在3年前的军事政变中被推翻。

5 authoritarian   

n./adj.专制(的)，专制主义者，独裁主义者

参考例句：

• Foreign diplomats suspect him of authoritarian tendencies.各国外交官怀疑他有着独裁主义倾向。
• The authoritarian policy wasn't proved to be a success.独裁主义的政策证明并不成功。

6 uncertainty   

n.易变，靠不住，不确知，不确定的事物

参考例句：

• Her comments will add to the uncertainty of the situation.她的批评将会使局势更加不稳定。
• After six weeks of uncertainty,the strain was beginning to take its toll.6个星期的忐忑不安后，压力开始产生影响了。

7 bode   

v.预示

参考例句：

• These figures do not bode well for the company's future.这些数字显示出公司的前景不妙。
• His careful habits bode well for his future.他那认真的习惯预示著他会有好的前途。

8 stimulus   

n.刺激，刺激物，促进因素，引起兴奋的事物

参考例句：

• Regard each failure as a stimulus to further efforts.把每次失利看成对进一步努力的激励。
• Light is a stimulus to growth in plants.光是促进植物生长的一个因素。

9 prospects   

n.希望，前途(恒为复数)

参考例句：

• There is a mood of pessimism in the company about future job prospects. 公司中有一种对工作前景悲观的情绪。
• They are less sanguine about the company's long-term prospects. 他们对公司的远景不那么乐观。

10 rebounding   

蹦跳运动

参考例句：

• The strength of negative temperature concrete is tested with supersonic-rebounding method. 本文将超声回弹综合法用于负温混凝土强度检测。
• The fundamental of basketball includes shooting, passing and catching, rebounding, etc. 篮球运动中最基本的东西包括投篮，传接球，篮板球等。