纪录片《美国商业大亨传奇》 掌控全局(49)

Young entrepreneur Henry Ford¹ has created a new kind of car.

青年企业家亨利·福特创造了一种新型汽车

But in order to sell it he needs to get permission from the association of licensed² automobile³ manufacturers, also known as ALAM.

但是要出售的话 他需要获得授权汽车制造商协会的许可 协会简称ALAM

ALAM owns the patent on the automobile giving them complete control over who can manufacture and sell cars.

ALAM拥有汽车专利 对谁能生产和销售汽车拥有完全控制权

They are, in a sense, a giant car monopoly and Ford's future now rests in their hands.

从某种意义上说 他们是一个汽车巨头垄断 福特的未来就掌握在他们手中

Thank you Mr. Ford. We'll be in touch.

谢谢你 福特先生 我们会联系你的

Thank you, gentleman.

谢谢你 先生

Ford is hopeful he'll be approved by ALAM, allowing him to start his own business and to pursue his dream for the future of the car industry.

福特希望他会获得ALAM的批准 这样他就可以开始自己的事业 追求他对未来汽车行业的梦想

When Ford entered the automobile business people didn't drive their own cars, they had drivers. And so cars were seen as this luxury item.

福特开始进入汽车行业时 人们不是自己开车 而是请司机开 所以汽车被看作是奢侈品

Ford's insight was that cars could be an every day item. They could be very utilitarian⁴ so that it was within the reach of ordinary people.

福特意料到汽车会是件日常用品 实用性会很强 普通人都能拥有

Ford has spent years developing his car for the common man.

福特已经花费数年时间开发普通人能用的汽车

He builds his first model at the age of 33 and calls it the quadricyle.

他在33岁的时候制造出了第一个车型 他称之为四轮车

But the vehicle is expensive to produce and prone⁵ to breaking down.

但这种车型生产费用高而且容易坏

Ford's second attempt-- Model A--is much more suited to the needs of modern America.

福特第二次尝试的结果 A型车 更适合现代美国的需要

But he can't begin selling it without permission from ALAM.

但是没有ALAM的许可 他无法开展销售

1 Ford   

n.浅滩，水浅可涉处；v.涉水，涉过

参考例句：

• They were guarding the bridge,so we forded the river.他们驻守在那座桥上，所以我们只能涉水过河。
• If you decide to ford a stream,be extremely careful.如果已决定要涉过小溪，必须极度小心。

2 licensed   

adj.得到许可的v.许可，颁发执照(license的过去式和过去分词)

参考例句：

• The new drug has not yet been licensed in the US. 这种新药尚未在美国获得许可。
• Is that gun licensed? 那支枪有持枪执照吗？

3 automobile   

n.汽车，机动车

参考例句：

• He is repairing the brake lever of an automobile.他正在修理汽车的刹车杆。
• The automobile slowed down to go around the curves in the road.汽车在路上转弯时放慢了速度。

4 utilitarian   

adj.实用的，功利的

参考例句：

• On the utilitarian side American education has outstridden the rest of the world.在实用方面美国教育已超越世界各国。
• A good cloth coat is more utilitarian than a fur one.一件优质的布外衣要比一件毛皮外衣更有用。

5 prone   

adj.(to)易于…的，很可能…的；俯卧的

参考例句：

• Some people are prone to jump to hasty conclusions.有些人往往作出轻率的结论。
• He is prone to lose his temper when people disagree with him.人家一不同意他的意见,他就发脾气。