【轻松英文阅读】脑洞足够大的戒烟广告

 Some people are calling it the best anti-smoking ad ever. It is certainly very popular. At the time of writing of this article, the video titled Smoking Kid has hit 2 million views. It was created in Thailand by the ad agency, Ogilvy Asia for the Thai Health Promotion¹ Foundation.

 

The 1-minute, 37-second video begins with scenes of people smoking on the street. In the next scene small children ask the smokers² for a light. How the smokers react to the children is the best part of the video. Here are some of the more memorable³ answers:

 

“Really? Smoking is bad. You have to stop.”

 

“If you smoke, you die faster. Don’t you want to live and play?”

 

“Cigarettes contain poison.”

 

“Smoking makes you look old”

 

“When you smoke, you suffer from lung cancer, emphysema and strokes.”

 

After being warned about the dangers of smoking by the smokers, the children ask them, “So, why are you smoking?” Next, they hand them a brochure that says in Thai, “You worry about me. But why not about yourself? …Call the 1600 hotline to quit smoking.”

 

Most of the smokers look stunned⁴ at this point. Then, they throw away their cigarettes and put the brochure in their pocket.

 

The ad appears to be having a big impact in Thailand. The number of calls to the hotline mentioned earlier rose by nearly 50 percent.

1 promotion   

n.提升，晋级；促销，宣传

参考例句：

• The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
• The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。

2 smokers   

吸烟者( smoker的名词复数 )

参考例句：

• Many smokers who are chemically addicted to nicotine cannot cut down easily. 许多有尼古丁瘾的抽烟人不容易把烟戒掉。
• Chain smokers don't care about the dangers of smoking. 烟鬼似乎不在乎吸烟带来的种种危害。

3 memorable   

adj.值得回忆的，难忘的，特别的，显著的

参考例句：

• This was indeed the most memorable day of my life.这的确是我一生中最值得怀念的日子。
• The veteran soldier has fought many memorable battles.这个老兵参加过许多难忘的战斗。

4 stunned   

adj. 震惊的，惊讶的 动词stun的过去式和过去分词

参考例句：

• The fall stunned me for a moment. 那一下摔得我昏迷了片刻。
• The leaders of the Kopper Company were then stunned speechless. 科伯公司的领导们当时被惊得目瞪口呆。