英语 英语 日语 日语 韩语 韩语 法语 法语 德语 德语 西班牙语 西班牙语 意大利语 意大利语 阿拉伯语 阿拉伯语 葡萄牙语 葡萄牙语 越南语 越南语 俄语 俄语 芬兰语 芬兰语 泰语 泰语 泰语 丹麦语 泰语 对外汉语

谁动了我的奶酪 Who Moved My Cheese第1课 故事背后的故事

时间:2009-11-17 01:15来源:互联网 提供网友:zhou851117   字体: [ ]
The Story Behind The StoryBy Kenneth Blanchard, Ph.D.
       I am thrilled to be telling you “the story behind the story of “Who Moved My Cheese?” Because it means the book has now been written, and is available for all of us to read, enjoy and share with others.
This is something I’ve wanted to see happen ever since I first heard Spencer Johnson tell his great “Cheese” story, years ago, before we wrote our book The One Minute Manager together.
I remember thinking then how good the story was and how helpful it would be to me from that moment on.
Who Moved My Cheese?  Is a story about change that takes place in a Maze1 where four amusing characters look for “Cheese”- cheese being a metaphor2 for what we want to have in life, whether it is a job, a relationship, money, a big house, freedom, health, recognition, spiritual peace, or even an activity like jogging or golf.
Each of us has our own idea of what Cheese is, and we pursue it because we believe it makes us happy.  If we get it, we often become attached to it.  And if we lose it, or it’s taken away, it can be traumatic.
The “Maze” in the story represents where you spend time looking for what you want.  It can be the organization you work in, the community you live in, or the relationships you have in your life.
I tell the Cheese story that you are about to read in my talks around the world, and often hear later from people about what a difference it has made to them.
Believe it or not, this little story has been credited with saving careers, marriages and lives!
One of the many real-life examples comes from Charlie Jones, a well-respected broadcaster for NBC-TV, who revealed that hearing the story of “Who Moved My Cheese?” saved his career.  His job as a broadcaster is unique, but the principles he learned can be used by anyone.
Here’s what happened: Charlie had worked hard and had done a great job of broadcasting Track and Field events at an earlier Olympic Games, so he was surprised and upset when his boss told him he’d been removed from these showcase events for the next Olympics and assigned to Swimming and Diving.
Not knowing these sports as well, he was frustrated3.  He felt unappreciated and he became angry.  He said he felt it wasn’t fair! His anger began to affect everything he did.
Then, he heard the story of “Who Moved My Cheese?”
After that he said he laughed at himself and changed his attitude.  He realized his boss had just “moved his Cheese.” So he adapted.  He learned the two new sports, and in the process, found that doing something new made him feel young.
It wasn’t long before his boss recognized his new attitude and energy, and he soon got better assignments.  He went on to enjoy more success than ever and was later inducted into Pro4 Football’s Hall of Fame – Broadcaster’s Alley5.
That’s just one of the many real-life stories.  I’ve heard about the impact this story has had on people-from their work life to their love life.
I’m such a strong believer in the power or “Who Moved My Cheese?” that I recently gave a copy of an early pre-publication edition to everyone (more than 200 people) working with our company. Why?
Because like every company that wants to not only survive in the future but stay competitive, Blanchard Training & Development is constantly changing.  They keep moving our “cheese.’  While in the past we may have wanted loyal employees, today we need flexible people who are not possessive about “the way things are done around here.’
And yet, as you know, living in constant white water with the changes occurring all the time at work or in life can be stressful, unless people have a way of looking at change that helps them understand it.  Enter the Cheese story.
When I told people about the story and then they got to read Who Moved My Cheese? You could almost feel the release of negative energy beginning to occur.  Person after person from every department went out of their way to thank me for the Book and told me how helpful it had been to them already in seeing the changes going on in our company in a different light.  Believe me, this brief parable6 takes little time to read but its impact can be profound.
As you turn the pages, you will find three sections in this book. In the first, A Gathering7, former classmates talk at a class reunion about trying to deal with the changes happening in their lives.  The second section is The Story Of Who Moved My Cheese? the core of the book. In the third section, A Discussion, people discuss what The Story meant to them and how they are going to use it in their work and in their lives.
Some readers of this book’s early manuscript preferred to stop at the end of The Story, without reading further, and interpret its meaning for themselves. Others enjoyed reading A Discussion that follows because it stimulated8 their thinking about how they might apply what they’d learned to their own situation.
In any case, I hope each time you re-read Who Moved My Cheese?  You will find something new and useful in it, as I do, and that it will help you deal with change and bring you success, whatever you decide success is for you.
I hope you enjoy what you discover and I wish you well.  Remember: Move with the Cheese!
Ken BlanchardSan Diego,1998.


1 maze F76ze     
  • He found his way through the complex maze of corridors.他穿过了迷宮一样的走廊。
  • She was lost in the maze for several hours.一连几小时,她的头脑处于一片糊涂状态。
2 metaphor o78zD     
  • Using metaphor,we say that computers have senses and a memory.打个比方,我们可以说计算机有感觉和记忆力。
  • In poetry the rose is often a metaphor for love.玫瑰在诗中通常作为爱的象征。
3 frustrated ksWz5t     
adj.挫败的,失意的,泄气的v.使不成功( frustrate的过去式和过去分词 );挫败;使受挫折;令人沮丧
  • It's very easy to get frustrated in this job. 这个工作很容易令人懊恼。
  • The bad weather frustrated all our hopes of going out. 恶劣的天气破坏了我们出行的愿望。 来自《简明英汉词典》
4 pro tk3zvX     
  • The two debating teams argued the question pro and con.辩论的两组从赞成与反对两方面辩这一问题。
  • Are you pro or con nuclear disarmament?你是赞成还是反对核裁军?
5 alley Cx2zK     
  • We live in the same alley.我们住在同一条小巷里。
  • The blind alley ended in a brick wall.这条死胡同的尽头是砖墙。
6 parable R4hzI     
  • This is an ancient parable.这是一个古老的寓言。
  • The minister preached a sermon on the parable of the lost sheep.牧师讲道时用了亡羊的比喻。
7 gathering ChmxZ     
  • He called on Mr. White to speak at the gathering.他请怀特先生在集会上讲话。
  • He is on the wing gathering material for his novels.他正忙于为他的小说收集资料。
8 stimulated Rhrz78     
  • The exhibition has stimulated interest in her work. 展览增进了人们对她作品的兴趣。
  • The award has stimulated her into working still harder. 奖金促使她更加努力地工作。
最新评论 查看所有评论
发表评论 查看所有评论