商业报道:新型浏览器威胁网络广告模式

'Porn mode' threatens Web ads 浏览器威胁网络广告模式

InPrivate, a new privacy feature dubbed¹ 'porn mode,' could jeopardize² the advertising³ model of Web search engines.

With just a few clicks you can now make sure the computer you're searching the web on has no trace of your activity. The feature known as "inprivate browsing⁴" is part of the test version of Microsoft's newest browser⁵, Internet Explorer 8. Bloggers have been critical inprivate the porn mode, since anyone using the computer afterwards should not be able to retrace⁶ a user's virtual steps.

While it activated⁷ inprivate browsing, this'll appear here and that means that internet explorer would be prevented from saving any data about your browsing session.

Internet Explorer 8 also introduces inprivate blocking. This alerts users when third party sides are tracking browsing activity; this is where google might be affected⁸.

Banner adser often display based on what google or yahoo think a user might be interested in depending on the sites visited.Blocking third parties from browsing activity could disrupt that business model.

When people are in inprivate browsing and inprivate blocking, they will be given a list of companies that made aware of who else is seeing the conversation. They can then opt⁹ in or opt out, if having those people continue to provide and stream new information and data onto the websites.

Microsoft controls around 70% of the browser market while Apple already has the privacy feature and it can also be added to the popular Firefox 3 browser. A Google spokesman told CNN it's too early to tell how the Internet Explorer 8 features work and what their impact on the search giant might be.

Microsoft says there're plenty of things inprivate browsing does not do.It does not necessarily make you anonymous¹⁰ on the web so the sites you visit can record your information. And if you're using a network at the office, your IT apartment can still see what you're up to while you surf on a company PC.

Jim /, CNN London.

1 dubbed   

v.给…起绰号( dub的过去式和过去分词 )；把…称为；配音；复制

参考例句：

• Mathematics was once dubbed the handmaiden of the sciences. 数学曾一度被视为各门科学的基础。
• Is the movie dubbed or does it have subtitles? 这部电影是配音的还是打字幕的？ 来自《简明英汉词典》

2 jeopardize   

vt.危及，损害

参考例句：

• Overworking can jeopardize your health.工作过量可能会危及你的健康。
• If you are rude to the boss it may jeopardize your chances of success.如果你对上司无礼，那就可能断送你成功的机会。

3 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

4 browsing   

v.吃草( browse的现在分词 )；随意翻阅；（在商店里）随便看看；（在计算机上）浏览信息

参考例句：

• He sits browsing over[through] a book. 他坐着翻阅书籍。 来自《简明英汉词典》
• Cattle is browsing in the field. 牛正在田里吃草。 来自《简明英汉词典》

5 browser   

n.浏览者

参考例句：

• View edits in a web browser.在浏览器中看编辑的效果。
• I think my browser has a list of shareware links.我想在浏览器中会有一系列的共享软件链接。

6 retrace   

v.折回；追溯，探源

参考例句：

• He retraced his steps to the spot where he'd left the case.他折回到他丢下箱子的地方。
• You must retrace your steps.你必须折回原来走过的路。

7 activated   

adj. 激活的 动词activate的过去式和过去分词

参考例句：

• The canister is filled with activated charcoal.蒸气回收罐中充满了活性炭。

8 affected   

adj.不自然的，假装的

参考例句：

• She showed an affected interest in our subject.她假装对我们的课题感到兴趣。
• His manners are affected.他的态度不自然。

9 opt   

vi.选择，决定做某事

参考例句：

• They opt for more holiday instead of more pay.他们选择了延长假期而不是增加工资。
• Will individual schools be given the right to opt out of the local school authority?各个学校可能有权选择退出地方教育局吗？

10 anonymous   

adj.无名的；匿名的；无特色的

参考例句：

• Sending anonymous letters is a cowardly act.寄匿名信是懦夫的行为。
• The author wishes to remain anonymous.作者希望姓名不公开。