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Designers tap into 3D glasses
Summary
12 November 2010
3D technology is being used more and more in movies and in TV sets. Designers are hoping to launch 3D glasses as something fashionable so they can make money from this growing business.
Reporter:
Rajesh Mirchandani
Report
Some think it's the next must-have accessory for movie buffs. At the cinema, why wear those free plastic specs that someone else has used already, when you can buy your own 3D glasses?
Designers like Oakley and Calvin Klein hope consumers will pay up to US$180 a pair to be trendsetters. It's the next step in the personalisation of 3D entertainment. It's already a growing format1 for movies including the blockbuster 'Avatar'.
Now, electronics companies are offering 3D TV sets for the home. But they may supply 3D glasses that work only with their products, not in cinemas, which would make those stylish2 designer glasses of limited use.
Just as with the advent3 of home video recording4 when VHS battled and triumphed over Betamax, there could be a format war looming5 over 3D glasses. Designers hope they're tapping into a fashion-conscious market but soon will those personalised 3D specs be useful or just stylish?
Rajesh Mirchandani, BBC News, Los Angeles
1 format | |
n.设计,版式;[计算机]格式,DOS命令:格式化(磁盘),用于空盘或使用过的磁盘建立新空盘来存储数据;v.使格式化,设计,安排 | |
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2 stylish | |
adj.流行的,时髦的;漂亮的,气派的 | |
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3 advent | |
n.(重要事件等的)到来,来临 | |
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4 recording | |
n.录音,记录 | |
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5 looming | |
n.上现蜃景(光通过低层大气发生异常折射形成的一种海市蜃楼)v.隐约出现,阴森地逼近( loom的现在分词 );隐约出现,阴森地逼近 | |
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