英语 英语 日语 日语 韩语 韩语 法语 法语 德语 德语 西班牙语 西班牙语 意大利语 意大利语 阿拉伯语 阿拉伯语 葡萄牙语 葡萄牙语 越南语 越南语 俄语 俄语 芬兰语 芬兰语 泰语 泰语 泰语 丹麦语 泰语 对外汉语

“团购”是一种“营销噱头

时间:2017-03-14 23:58来源:互联网 提供网友:mapleleaf   字体: [ ]
特别声明:本栏目内容均从网络收集或者网友提供,供仅参考试用,我们无法保证内容完整和正确。如果资料损害了您的权益,请与站长联系,我们将及时删除并致以歉意。
    (单词翻译:双击或拖选)

   KAT在北京学汉语,她的中国朋友要是遇到了不知道用美语怎么说的词,就会来请教她。今天是吴琼要问的:团购。

  WQ: KAT, 我这里有一些螃蟹和大虾,你想要么?
  KAT: Of course! I love sea food!
  WQ: 去我家拿吧! 全给你,不要钱!
  KAT: Wow...Wuqiong, that's really nice of you! Are you sure you don't want them?
  WQ: 你不知道,这些都是我团购买来的,太多了,吃不了! 我还有餐券,电影票,健身卡,都是团购来的,好多都快到期了,我又没时间去。对了,“团购”在美语里怎么说呢?
  “团购”是一种“营销噱头”
  KAT: It's called "group buying." It is a very popular marketing1 gimmick2 now. A lot of my friends back in the US are just as obsessed3 with group buying as you are!
  WQ: 呵呵,我的确是个“团购控”! 不过你刚才说 Group buying is a marketing gimmick, 什么是gimmick?
  KAT: Gimmick, g-i-m-m-i-c-k, gimmick, 是花招,噱头。I call group buying a gimmick because it's used by retailers4 to attract more people to buy products of mediocre5 quality and popularity.
  WQ: 你说得有道理。团购是个促销的花招,一般推出团购的都是小店、新店,团购的东西也不是什么名牌抢手货。I don't think I can ever get a discount on LV purses through group buying.
  KAT: That's right. In that sense, group buying is just another form of price war.
  WQ: Price war? 价格战?
  KAT: 对。People use group buying because they want the discount. They want to buy things at a lower price.
  WQ: 对,其实这和返券、打折差不多,都是商家在打价格战。不过,我也不傻,等他们把价格升上去了,我就不买了,就去找新的团购货!
  KAT: Haha, that's exactly how you became a group buying maniac6! 好了,说说你今天都学了什么吧!
  WQ: 第一:团购是group buying;
  第二:花招,噱头是gimmick;
  第三:价格战是price war。

点击收听单词发音收听单词发音  

1 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
2 gimmick Iefzy     
n.(为引人注意而搞的)小革新,小发明
参考例句:
  • He dismissed the event as just a publicity gimmick.他不理会这件事,只当它是一种宣传手法。
  • It is just a public relations gimmick.这只不过是一种公关伎俩。
3 obsessed 66a4be1417f7cf074208a6d81c8f3384     
adj.心神不宁的,鬼迷心窍的,沉迷的
参考例句:
  • He's obsessed by computers. 他迷上了电脑。
  • The fear of death obsessed him throughout his old life. 他晚年一直受着死亡恐惧的困扰。
4 retailers 08ff8df43efeef1abfd3410ef6661c95     
零售商,零售店( retailer的名词复数 )
参考例句:
  • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
  • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
5 mediocre 57gza     
adj.平常的,普通的
参考例句:
  • The student tried hard,but his work is mediocre. 该生学习刻苦,但学业平庸。
  • Only lazybones and mediocre persons could hanker after the days of messing together.只有懒汉庸才才会留恋那大锅饭的年代。
6 maniac QBexu     
n.精神癫狂的人;疯子
参考例句:
  • Be careful!That man is driving like a maniac!注意!那个人开车像个疯子一样!
  • You were acting like a maniac,and you threatened her with a bomb!你像一个疯子,你用炸弹恐吓她!
本文本内容来源于互联网抓取和网友提交,仅供参考,部分栏目没有内容,如果您有更合适的内容,欢迎点击提交分享给大家。
------分隔线----------------------------
TAG标签:   口语
顶一下
(0)
0%
踩一下
(0)
0%
最新评论 查看所有评论
发表评论 查看所有评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
验证码:
听力搜索
推荐频道
论坛新贴