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VOA慢速英语2012 THIS IS AMERICA - Book Cooks Up Recipe for Innovation

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THIS IS AMERICA - Book Cooks Up Recipe for Innovation

SHIRLEY GRIFFITH: Welcome to THIS IS AMERICA in VOA Special English. I'm Shirley Griffith.
STEVE EMBER: And I'm Steve Ember. This week on our program, we hear from the author of a book about the makings of innovation. Then, we learn how a Native American is bringing back the art and culture of his tribe from Alaska. And later we tell you about an American naturalist1 and the results of his work in Africa.
(MUSIC)
SHIRLEY GRIFFITH: Simply put, innovation is doing something new that works. Steven Johnson has written a new book called "The Innovator's Cookbook." Mr. Johnson says all progress depends on innovation and creativity.
STEVEN JOHNSON: "There is no kind of occupation that can't be improved with innovative2 thinking."
Are there secrets to innovation? Mr. Johnson talked to a group of innovative people. They included businesspeople, software designers, artists and musicians. Among them was composer Brian Eno.
STEVEN JOHNSON: "One of the great things that he does is that when he sits down in the studio to start working on an album, he often has the band switch up their instruments."
So think of the drummer playing guitar and the keyboardist playing violin. How does it sound? Pretty bad at first, Mr. Eno admits. But he told Mr. Johnson that the process is liberating3.
STEVEN JOHNSON: "They end up generating new sounds, new ways of playing together they wouldn't have gotten to otherwise. That's a great metaphor4 for what you want to do in your own life. Go and try things that you haven't tried before, and don't worry about sounding bad because what may happen is you're taken to some new place."
STEVE EMBER: Being open to new things also helped IDO, a design and innovation company in California, to expand around the world. Mr. Johnson talked with IDO co-founder Tom Kelley for his book. Mr. Kelley described a weekly meeting, held every Monday morning, for the company's top managers.
STEVEN JOHNSON: "That meeting, for twenty years, has started with show and tell. People are asked to present interesting things they stumbled across that weekend. Someone would say, 'Hey, I went to see a movie with my kids last night' or 'You guys seen this new game my kids are playing?' or 'I went to an art gallery the other day and it's really interesting.' Tom said it ends up triggering all these new associations and there is something unpredictable about it that leads to new ideas for their actual business."
Steven Johnson shares his interviews in "The Innovator's Cookbook." It also includes nine essays written by business researchers. These essays explore the conditions that can either allow creativity to grow, or kill it.
One of those essays is by Teresa Amabile, a Harvard Business School professor and co-author of the book "The Progress Principle."
TERESA AMABILE: "It is absolutely possible to kill creativity. In fact, it seems to be more common inside most workplaces for the work environment to undermine creativity, to kill it, rather than to stimulate5 it and keep it alive."
In her essay, Professor Amabile offers guidelines for supporting innovation in the workplace.
TERESA AMABILE: "First of all, people need to feel that they have some degree of autonomy in what they are doing. They also need to feel personally involved in what they are doing, that they find it in some way interesting, satisfying, enjoyable and personally challenging. When people are in that mindset, they're much more likely to come up with new and useful ideas. People also need to feel, across the organization, they have encouragement for coming up with new ideas."
SHIRLEY GRIFFITH: Innovator's Cookbook" author Steven Johnson says creative minds also need to work together, to collaborate6.
STEVEN JOHNSON: "You think about Apple, Steve Jobs and Steve Wozniak founding that company. Very different people; a brilliant engineer and a brilliant visionary and salesman, two totally different kinds of minds, and they needed each other."
True. But author Susan Cain wrote recently that "If you look at how Mr. Wozniak got the work done -- the sheer hard work of creating something from nothing -- he did it alone. Late at night, all by himself." Ms. Cain, writing in the New York Times, noted8 Mr. Wozniak's own words to would-be inventors: "I'm going to give you some advice that might be hard to take. That advice is: Work alone."
Susan Cain has just published a book called "Quiet: The Power of Introverts9 in a World That Can't Stop Talking." She wrote in the Times: "Most of us now work in teams, in offices without walls, for managers who prize people skills above all. Lone7 geniuses are out. Collaboration10 is in.
"But there's a problem with this view. Research strongly suggests that people are more creative when they enjoy privacy and freedom from interruption."
In other words, there can be too many cooks in the innovator's kitchen.
(MUSIC)
STEVE EMBER: David Boxley is a member of the Tsimshian tribe. The tribe's home state is Alaska. Mr. Boxley is a dancer, songwriter and wood carver. He is also an ambassador for Tsimshian culture and heritage.
DAVID BOXLEY: "We call it art now, but it was a way for people to say, this is how I am. This belongs to me, or this is my clan11, this is my crest12, this is my family history, carved and painted in wood."
Mr. Boxley was raised by his grandparents. He says the influence of Christian13 missionaries14 was strong while he was young, so he learned little about his native culture.
After college, he went to work as a teacher. He also began to research Tsimshian wood carving15 in museums and other cultural collections. In nineteen eighty-six, he left teaching to spend his time on wood carving and bringing attention to Tsimshian art and culture.
DAVID BOXLEY: "I guess I came along at the right time. Our people really needed a shot in the arm. Our culture wasn't very prominent after all that missionary16 influence, and years and years of not having anybody be in that kind of position to guide."
SHIRLEY GRIFFITH: That was almost thirty years ago. Since then Mr. Boxley has created seventy totem poles. Totem poles tell a story. Several months ago he began carving his most recent totem pole from a seven-meter-long piece of red cedar17.
DAVID BOXLEY: "We don't use sandpaper. We use the knives and the chisels18 to get it as smooth as possible. Get the lines clean."
He worked on it at his home near Seattle, in the northwestern state of Washington. Then the totem pole was shipped by truck across the country to the other Washington. It will stand in the permanent collection at the National Museum of the American Indian.
DAVID BOXLEY: "The title is Eagle and the Young Chief."
The totem pole tells the story of a young chief who rescued an eagle caught in a fishing net. Years later, when the chief's village was starving, the eagle repaid the chief for his kindness.
DAVID BOXLEY: "A live salmon19 fell out of the sky, and he looked up and he saw the eagle flying away. And every day for days and days, the eagle brought salmon to feed the village."
STEVE EMBER: David Boxley has other wood carvings20 in the permanent collection at the museum. His dance group of family and friends performed for a crowd on the day the totem pole was presented to the public.
(SOUND)
Mr. Boxley says a totem pole that he carved in honor of his grandfather is closest to his heart. But this new one, at the museum, is a close second.
DAVID BOXLEY: "This one is going to be seen by millions over the next hundred years. And it is not just me and my son; it is all of my people that are proud. My tribe."
We have a video about David Boxley and his work at voanews.cn.
(MUSIC)
SHIRLEY GRIFFITH: Mike Fay calls himself a "nature boy." Mr. Fay is a naturalist and explorer. His work has been supported by organizations like National Geographic21 and the Wildlife Conservation Society.
In nineteen ninety-nine, Mr. Fay began a fifteen-month project called the MegaTransect. He walked more than three thousand kilometers across the Congo basin to study plants and wildlife. Mr. Fay and a team of Pygmy guides crossed the dense22 tropical forests of the Congo and Gabon.
MIKE FAY: "You know, we were [on] like an epic23 voyage out there. Every day you have to find food for thirteen people, you have to keep everyone healthy, you have to be the mother, the father, the coach, everybody, for all these guys."
Mr. Fay was gathering24 information about the plants and animals of the last untouched forests in west-central Africa. He says he wanted to bring international attention to the rich biology that was being threatened by the logging industry. But he admits that the local guides on his team did not really know what they were getting involved in.
At one point, they stopped at a small village. Mr. Fay warned his group not to drink the water because of the risk of disease.
MIKE FAY: "And sure enough, one of the Pygmies gets hepatitis like probably two or three weeks later. And the first reaction of those guys to something like that is to scarify them with razor blades and bleed them, you know, to get the bad blood out. And so here you've got this highly infectious guy, who all of a sudden everybody's touching25 his blood, and I just had these nightmares of the whole crew getting hepatitis."
He says it took about a week to carry the sick man to a river. Then they used a dugout canoe to transport him to safety.
STEVE EMBER: Mr. Fay documented his experiences on the MegaTransect. He used a satellite-based positioning system, digital cameras and a laptop computer. He and his guides cut through dense vegetation and crossed rivers and deep, muddy swamps. Along the way, they saw elephants, aardvarks, gorillas26 and other wildlife. They also saw roads and machinery27 that logging companies were using to remove trees.
MIKE FAY: "It was hard. But we didn't lose a single person, and it was an expedition of a lifetime, for sure."
The knowledge that came out of the trip, and the attention it received, helped lead Gabon to create thirteen national parks. These placed more than four million hectares of forest under protection.
Mr. Fay moved to Washington to write his findings after he finished the MegaTransect in two thousand. But he says he had a difficult time re-entering city life after sleeping outdoors in the forest for so long.
Mike Fay is now in his fifties. Since the MegaTransect he has completed other surveys of biodiversity. His latest trip was in two thousand seven. He hiked three thousand kilometers through California's redwood forests. But wherever he is, he says, he still tries to avoid sleeping inside.
(MUSIC)
SHIRLEY GRIFFITH: Our program was produced by Brianna Blake, with reporting by Faiza Elmasry, Jeff Swicord and Veronique LaCapra. I'm Shirley Griffith.
STEVE EMBER: And I'm Steve Ember. You can find texts, MP3s and podcasts of our programs, along with English teaching activities, at voanews.cn. Join us again next week for THIS IS AMERICA in VOA Special English.
Correction: The caption28 below a picture of inventors Thomas Edison and Charles Steinmetz has been changed to remove an incorrect time reference. (The photo could not have been taken "during the Great Depression," as Steinmetz died in 1923.)


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1 naturalist QFKxZ     
n.博物学家(尤指直接观察动植物者)
参考例句:
  • He was a printer by trade and naturalist by avocation.他从事印刷业,同时是个博物学爱好者。
  • The naturalist told us many stories about birds.博物学家给我们讲述了许多有关鸟儿的故事。
2 innovative D6Vxq     
adj.革新的,新颖的,富有革新精神的
参考例句:
  • Discover an innovative way of marketing.发现一个创新的营销方式。
  • He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。
3 liberating f5d558ed9cd728539ee8f7d9a52a7668     
解放,释放( liberate的现在分词 )
参考例句:
  • Revolution means liberating the productive forces. 革命就是为了解放生产力。
  • They had already taken on their shoulders the burden of reforming society and liberating mankind. 甚至在这些集会聚谈中,他们就已经夸大地把改革社会、解放人群的责任放在自己的肩头了。 来自汉英文学 - 家(1-26) - 家(1-26)
4 metaphor o78zD     
n.隐喻,暗喻
参考例句:
  • Using metaphor,we say that computers have senses and a memory.打个比方,我们可以说计算机有感觉和记忆力。
  • In poetry the rose is often a metaphor for love.玫瑰在诗中通常作为爱的象征。
5 stimulate wuSwL     
vt.刺激,使兴奋;激励,使…振奋
参考例句:
  • Your encouragement will stimulate me to further efforts.你的鼓励会激发我进一步努力。
  • Success will stimulate the people for fresh efforts.成功能鼓舞人们去作新的努力。
6 collaborate SWgyC     
vi.协作,合作;协调
参考例句:
  • The work gets done more quickly when we collaborate.我们一旦合作,工作做起来就更快了。
  • I would ask you to collaborate with us in this work.我们愿意请你们在这项工作中和我们合作。
7 lone Q0cxL     
adj.孤寂的,单独的;唯一的
参考例句:
  • A lone sea gull flew across the sky.一只孤独的海鸥在空中飞过。
  • She could see a lone figure on the deserted beach.她在空旷的海滩上能看到一个孤独的身影。
8 noted 5n4zXc     
adj.著名的,知名的
参考例句:
  • The local hotel is noted for its good table.当地的那家酒店以餐食精美而著称。
  • Jim is noted for arriving late for work.吉姆上班迟到出了名。
9 introverts b81c5949c0b0faaba404851f8303d872     
性格内向的人( introvert的名词复数 )
参考例句:
  • Extroverts tend to lack self-discipline while introverts lack courage. 性格外向的人缺乏自我约束力,而性格内向的人则缺乏勇气。
  • I an introvert and introverts get drawn in. 我是个内向的人而且内向是天生的。
10 collaboration bW7yD     
n.合作,协作;勾结
参考例句:
  • The two companies are working in close collaboration each other.这两家公司密切合作。
  • He was shot for collaboration with the enemy.他因通敌而被枪毙了。
11 clan Dq5zi     
n.氏族,部落,宗族,家族,宗派
参考例句:
  • She ranks as my junior in the clan.她的辈分比我小。
  • The Chinese Christians,therefore,practically excommunicate themselves from their own clan.所以,中国的基督徒简直是被逐出了自己的家族了。
12 crest raqyA     
n.顶点;饰章;羽冠;vt.达到顶点;vi.形成浪尖
参考例句:
  • The rooster bristled his crest.公鸡竖起了鸡冠。
  • He reached the crest of the hill before dawn.他于黎明前到达山顶。
13 Christian KVByl     
adj.基督教徒的;n.基督教徒
参考例句:
  • They always addressed each other by their Christian name.他们总是以教名互相称呼。
  • His mother is a sincere Christian.他母亲是个虔诚的基督教徒。
14 missionaries 478afcff2b692239c9647b106f4631ba     
n.传教士( missionary的名词复数 )
参考例句:
  • Some missionaries came from England in the Qing Dynasty. 清朝时,从英国来了一些传教士。 来自《简明英汉词典》
  • The missionaries rebuked the natives for worshipping images. 传教士指责当地人崇拜偶像。 来自《现代汉英综合大词典》
15 carving 5wezxw     
n.雕刻品,雕花
参考例句:
  • All the furniture in the room had much carving.房间里所有的家具上都有许多雕刻。
  • He acquired the craft of wood carving in his native town.他在老家学会了木雕手艺。
16 missionary ID8xX     
adj.教会的,传教(士)的;n.传教士
参考例句:
  • She taught in a missionary school for a couple of years.她在一所教会学校教了两年书。
  • I hope every member understands the value of missionary work. 我希望教友都了解传教工作的价值。
17 cedar 3rYz9     
n.雪松,香柏(木)
参考例句:
  • The cedar was about five feet high and very shapely.那棵雪松约有五尺高,风姿优美。
  • She struck the snow from the branches of an old cedar with gray lichen.她把长有灰色地衣的老雪松树枝上的雪打了下来。
18 chisels 7e9f2c7de1c1759448991244cf7d7610     
n.凿子,錾子( chisel的名词复数 );口凿
参考例句:
  • Chisels, brushes, paints-all are the products of technology. 凿子、刷子、颜料―这些都是工艺技术的产物。 来自辞典例句
  • He selected the right chisels from a pile laid out beside him. 他从摊在身边的一堆凿子中挑出适用的几把。 来自互联网
19 salmon pClzB     
n.鲑,大马哈鱼,橙红色的
参考例句:
  • We saw a salmon jumping in the waterfall there.我们看见一条大马哈鱼在那边瀑布中跳跃。
  • Do you have any fresh salmon in at the moment?现在有新鲜大马哈鱼卖吗?
20 carvings 3ccde9120da2aaa238c9785046cb8f86     
n.雕刻( carving的名词复数 );雕刻术;雕刻品;雕刻物
参考例句:
  • The desk was ornamented with many carvings. 这桌子装饰有很多雕刻物。 来自《简明英汉词典》
  • Shell carvings are a specialty of the town. 贝雕是该城的特产。 来自《简明英汉词典》
21 geographic tgsxb     
adj.地理学的,地理的
参考例句:
  • The city's success owes much to its geographic position. 这座城市的成功很大程度上归功于它的地理位置。 来自《简明英汉词典》
  • Environmental problems pay no heed to these geographic lines. 环境问题并不理会这些地理界限。 来自英汉非文学 - 环境法 - 环境法
22 dense aONzX     
a.密集的,稠密的,浓密的;密度大的
参考例句:
  • The general ambushed his troops in the dense woods. 将军把部队埋伏在浓密的树林里。
  • The path was completely covered by the dense foliage. 小路被树叶厚厚地盖了一层。
23 epic ui5zz     
n.史诗,叙事诗;adj.史诗般的,壮丽的
参考例句:
  • I gave up my epic and wrote this little tale instead.我放弃了写叙事诗,而写了这个小故事。
  • They held a banquet of epic proportions.他们举行了盛大的宴会。
24 gathering ChmxZ     
n.集会,聚会,聚集
参考例句:
  • He called on Mr. White to speak at the gathering.他请怀特先生在集会上讲话。
  • He is on the wing gathering material for his novels.他正忙于为他的小说收集资料。
25 touching sg6zQ9     
adj.动人的,使人感伤的
参考例句:
  • It was a touching sight.这是一幅动人的景象。
  • His letter was touching.他的信很感人。
26 gorillas a04bd21e2b9b42b0d71bbb65c0c6d365     
n.大猩猩( gorilla的名词复数 );暴徒,打手
参考例句:
  • the similitude between humans and gorillas 人类和大猩猩的相像
  • Each family of gorillas is led by a great silverbacked patriarch. 每个大星星家族都由一个魁梧的、长着银色被毛的族长带领着。 来自《简明英汉词典》
27 machinery CAdxb     
n.(总称)机械,机器;机构
参考例句:
  • Has the machinery been put up ready for the broadcast?广播器材安装完毕了吗?
  • Machinery ought to be well maintained all the time.机器应该随时注意维护。
28 caption FT2y3     
n.说明,字幕,标题;v.加上标题,加上说明
参考例句:
  • I didn't understand the drawing until I read the caption.直到我看到这幅画的说明才弄懂其意思。
  • There is a caption under the picture.图片下边附有说明。

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