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As China's Wine Industry Grows, France Trains a New Generation

时间:2017-12-16 19:12:54

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(单词翻译)

 

Yixuan Hao is sitting in a classroom in the Burgundy area of France, with a glass of red wine in her hand.

She examines the wine as she slowly moves the glass around. Next, she takes a small taste. Then, she smells it.

Yixuan has been tasting and smelling wines all afternoon. They were produced in Australia, New Zealand, South Africa and California.

One day, students who come to France to study wine may be tasting vintages from another producer: China.

Yixuan, who is 23 years old, comes from Xinjiang, a large, dry area in northwest China. Xinjiang is the country’s biggest producer of wine grapes.

Yixuan says she has come to France to, in her words, “learn from others who know better.

“We’re trying to develop our own style, rather than copy the Bordeaux and the Burgundies."

Yixuan is a student at the School of Wine and Spirits Business in Dijon. It is a program within the Burgundy School of Business.

Nearly one-third of the students here come from China.

The country that dominates2 manufacturing products from wind turbine technology to smart phones is now turning its attention to oenology, the study of wine. And it is training a new generation of Chinese students in the field.

Many Chinese come to Burgundy’s winemaking country. Here, small farms, ancient villages and rolling green hills have come together to form a love of terroir. This term, which describes a particular land, climate and soil, helps define3 the identity of every wine.

Jerome Gallo is the wine school’s director. He says the Chinese students hope to return home with the tools to produce the best wines they can.

“Most of them go back to China after the program,” Gallo says. “Because it’s their home country and because there are a lot of things to develop there.”

The school’s one-year master’s program teaches the workings of the wine trade, from finance4 and business management, to marketing5 and sales. The school urges its students to serve as volunteer interns6 in France or other countries. And even with students sometimes paying more than $15,000 to attend the school, there is no shortage7 of Chinese applicants9.

Learning the trade

During a class on New World wines, students study the taste and intensity10 of a large number of vintages.

“You can smell blackberry, apple, orange,” says 21-year-old Lei Shi from northern China. “It’s magic.”

Shi hopes to fine a job as an international wine buyer for a Chinese company one day. But he says that many Chinese need to develop a deeper wine knowledge.

“The wine culture in China now is not very good because most people, they don’t know how to taste the wines. So we still have a long way to do to teach the Chinese people how to taste the wines, how to enjoy our wines.”

But China has most of what it needs. It grows more grapes than any country other than Spain. While most of the farming is for the fruit itself, China’s wine industry is growing quickly.

By 2020, China is expected to become the world’s second-biggest wine market, after the United States.

The majority of wine consumed in China is also produced there. Yet China is turning into a major importer of wine.

Yixuan says, "The new generation is more open to French culture and French wines than the old generation. Middle and upper classes want to consume wines from different regions, like Italy.” For them, she notes, it’s a sign of wealth.

Huge French-and Italian-style properties are being built in many parts of China. A wine theme park opened in southeast China earlier this year.

At a store called La Route des Vins in central Dijon, Adrien Tirelli describes Chinese visitors as coming with guide books in hand.

"Chinese people, like all the new consumer, just learn in the guide and then they come with the books, and they tell me, 'I want this one, this one, this one...'"

Liu Yan is a Burgundy wine expert and Chinese tour guide. She arrived in Burgundy to study wine more than 10 years ago. Unlike most other Chinese students, she stayed.

"I love Burgundy, the simplicity11 of the people who are intense about their work," she says. "And especially this love of the land, people don’t want to lose it.”

Yan believes that China will someday be among the world’s major wine producers. But it cannot compete with Burgundy, she says.

“Every wine represents a terroir,” she says. “The land isn’t the same. The environment, the earth, all that doesn’t produce the same kind of wine.”

I’m John Russell.

And I’m Ashley Thompson.

Words in This Story

afternoon - n. ? the middle part of the day : the part of the day between noon and evening?

vintage - n. ?the grapes or wine produced during one season?

style - n. ?a particular way in which something is done, created, or performed?

dominate1 - v. ?to be much more powerful or successful than others in a game, competition, etc.?

applicant8 - n. ?someone who formally asks for something (such as a job or admission to a college) : someone who applies for something?

consume - v. ?to eat or drink (something)

theme park - n. an amusement park where the rides and attractions are based on a particular theme


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点击收听单词发音收听单词发音  

1 dominate Ykezm     
v.支配,统治,高出,俯视,在...中占首地位
参考例句:
  • They had the ambition to dominate this small country.他们有控制这个小国的野心。
  • The strong usually dominate over the weak.强者常常支配弱者。
2 dominates fbf2cc6be0c484024fe8aea6ea3ecd26     
v.控制( dominate的第三人称单数 );在…中占首要地位;在…中具有最重要(或明显)的特色;在…中拥有最重要的位置
参考例句:
  • The spire of the tower dominates the foreground. 塔尖在前景中占了主要地位。 来自《简明英汉词典》
  • The company dominates this segment of the market. 这家公司控制着这一部分市场。 来自《简明英汉词典》
3 define 4x5xE     
vt.解释,下定义,阐述,限定,规定
参考例句:
  • Please define the words.请解释这些字的意义。
  • It's hard to define exactly what has changed.很难解释清楚到底发生了什么变化。
4 finance cktxR     
n.财务管理,财政,金融,财源,资金
参考例句:
  • She is an expert in finance.她是一名财政专家。
  • A finance house made a bid to buy up the entire company.一家信贷公司出价买下了整个公司。
5 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
6 interns b9fd94f8bf381b49802b6b686cb9d5ac     
n.住院实习医生( intern的名词复数 )v.拘留,关押( intern的第三人称单数 )
参考例句:
  • Our interns also greet our guests when they arrive in our studios. 我们的实习生也会在嘉宾抵达演播室的时候向他们致以问候。 来自超越目标英语 第4册
  • The interns work alongside experienced civil engineers and receive training in the different work sectors. 实习生陪同有经验的国内工程师工作,接受不同工作部门的相关培训。 来自超越目标英语 第4册
7 shortage 1yrwh     
n.缺少,缺乏,不足
参考例句:
  • The city is suffering a desperate shortage of water.这个城市严重缺水。
  • The heart of the problem is a shortage of funds.问题的关键是缺乏经费。
8 applicant 1MlyX     
n.申请人,求职者,请求者
参考例句:
  • He was the hundredth applicant for the job. 他是第100个申请这项工作的人。
  • In my estimation, the applicant is well qualified for this job. 据我看, 这位应征者完全具备这项工作的条件。
9 applicants aaea8e805a118b90e86f7044ecfb6d59     
申请人,求职人( applicant的名词复数 )
参考例句:
  • There were over 500 applicants for the job. 有500多人申请这份工作。
  • He was impressed by the high calibre of applicants for the job. 求职人员出色的能力给他留下了深刻印象。
10 intensity 45Ixd     
n.强烈,剧烈;强度;烈度
参考例句:
  • I didn't realize the intensity of people's feelings on this issue.我没有意识到这一问题能引起群情激奋。
  • The strike is growing in intensity.罢工日益加剧。
11 simplicity Vryyv     
n.简单,简易;朴素;直率,单纯
参考例句:
  • She dressed with elegant simplicity.她穿着朴素高雅。
  • The beauty of this plan is its simplicity.简明扼要是这个计划的一大特点。

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