VOA慢速英语 2007 0316b

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HOST:

Welcome to AMERICAN MOSAIC¹, in VOA Special English.

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I'm Doug Johnson. On our show this week:

We answer a question about advertising² ‿/P>

Play some music from Thievery Corporation ‿/P>

And report about Saint Patrick's Day.

Saint Patrick's Day

Celebrating St. Patrick's Day the American way

Saturday, March seventeenth is Saint Patrick’s Day. In Ireland, it is a religious holiday that honors the man who brought Christianity to that country in the fifth century.  In the United States, people celebrate with parades and parties.  Faith Lapidus tells us more.

FAITH LAPIDUS:

Saint Patrick’s Day has changed over the years.  It is no longer a day to celebrate only Saint Patrick, but a day to celebrate all things Irish.

In nineteen ninety-five, the United States Congress declared the month of March as Irish-American Heritage Month. The American president releases a statement about it every year. The statement praises Americans whose families came to the United States from Ireland. And it calls on all Americans to celebrate the month by learning about the influence of Irish-Americans.

The Census³ Bureau reports that more than thirty-four million Americans say their ancestors came from Ireland.  That is twelve percent of the country’s population. It is the nation's second most frequently reported ancestry⁴.  German ancestry is the highest.  The state with the highest percentage of Irish-Americans is Massachusetts.  Twenty-four percent of the people living there say their ancestors came from Ireland.

History experts say people from Ireland first celebrated⁵ Saint Patrick’s Day in the city of Boston about two hundred fifty years ago.  But the first Saint Patrick’s Day parade was held in New York City on March seventeenth, seventeen sixty-two. It included Irish soldiers who were serving in the British army.

Parades spread across the country as more and more Irish people came to America. But New York City’s parade is still the biggest one. The city of Chicago, Illinois also holds a large Saint Patrick’s Day parade.  And it celebrates Saint Patrick’s Day by coloring its river green. 

Green is the traditional Irish color.  You see lots of it on Saint Patrick’s Day.  People wear green clothes.  Some even color their hair or faces green.  And some drinking places serve green beer.  Many people eat the traditional Irish meal of corned beef and cabbage.  And many attend Saint Patrick’s Day parties.

A majority of Americans have no real connection to Ireland.  But they like to say that everyone is a little bit Irish on Saint Patrick’s Day.

Advertising and Propaganda

This week, our listener question comes from Curitiba, Brazil.  Joalo Ademir dos Santos wants to know about propaganda, advertising and publicity⁶.

In some ways these words have similar meanings, but they are each a little different. Propaganda is a message designed and spread to influence public opinion. It is most commonly used by governments and in politics. Before the twentieth century, pictures and written media were the main forms of propaganda. 

Today, propaganda can be found in radio, television, movies, and the Internet.  Many governments throughout history have used propaganda to gain the support of their public.  Propaganda does not always include neutral information because it supports the opinion of one group or government.

During wartime, propaganda created by a government and directed at its own civilians⁷ and military can improve feelings about the country.  Propaganda aimed at the enemy is considered a form of psychological warfare⁸.  Many governments use propaganda as a policy tool. However, experts debate its effectiveness.

Advertising is a paid message usually used to influence people to buy goods or services.  It can also be used to spread the ideas of an organization or business.

You can see and hear advertisements on radio, television, newspapers, the Internet and even signs on the street.  Businesses invest large amounts of money in advertising campaigns in order to make their products well known.  Advertising has become a major part of life.  Experts say most people see and hear hundreds of different advertising messages each day.

Publicity is usually information or an announcement about a person, group, event or product.  It is sent to the media with the hope of being published or broadcast. An organization's public relations department usually creates publicity.  Information about ceremonies, press conferences or protests are common kinds of publicity. Experts say publicity is most successful when it has news value.

Thievery Corporation

HOST:

Thievery Corporation may sound like the name of a company, but it is the name of a musical group. Thievery Corporation started as an important part of the musical nightlife of Washington, D.C. Now, the group has become well known all over the world. You can hear their music in video games, television shows, and movies. Barbara Klein has more.

BARBARA KLEIN:

Eric Hilton and Rob Garza (pictured) are the creators of Thievery Corporation. For ten years they have been making records that combine repetitive electronic beats with ethnic⁹ music and jazz sounds. They started performing together at a popular drinking place in Washington, D.C., called the Eighteenth Street Lounge. People loved their sound so much that the men started to make records. Here is the song “Shaolin Satellite‿from one of their early albums.

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The sounds of the city influenced Hilton and Garza.  They heard many kinds of ethnic music performed in the areas of the city called Dupont Circle and Adams Morgan. They met musicians from all over the world and included this music in their songs.

Here is Sista Pat singing “Wires and Watchtowers.‿It is from Thievery Corporation's latest album called “The Cosmic Game.‿/P>

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Recently Thievery Corporation performed four nights in a row in Washington. All shows sold out very quickly. Their energetic and colorful concerts included many singers and musicians such as guitar, sitar and bass¹⁰ players. There was even a belly¹¹ dancer. The shows were a celebration of the group's ten years together. We leave you with their international hit “Lebanese Blonde,‿from an earlier album called "Mirror Conspiracy¹²."

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HOST:

I'm Doug Johnson.  I hope you enjoyed our program today.

It was written by Brianna Blake, Dana Demange and Nancy Steinbach. Caty Weaver¹³ was our producer. To read the text of this program and download audio, go to our Web site, voaspecialenglish.com. 

Send your questions about American life to [email protected].  Please include your full name and mailing address.  Or write to American Mosaic, VOA Special English, Washington, D.C., 20237, U.S.A.

Join us again next week for AMERICAN MOSAIC, VOA’s radio magazine in Special English