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Trade Dispute Could Hurt Sales of US Bourbon
A trade dispute is growing between the United States and trading partners worldwide. One product that may feel the effects of the dispute is American bourbon whiskey.
The alcoholic1 drink will soon face a tariff2 put in place by several countries as a response to U.S. tariffs3 on steel and aluminum4 imports.
Paul Hletko launched Few Spirits 10 years ago. Today, the brand’s bourbon and other products are in demand here in the United States and overseas. It can be found in 35 countries and many American states. It is the number-one craft spirit in the United Kingdom.
But the real prize for Hletko is China, a country where U.S. spirit exports have gone up greatly in recent years.
That growth, however, could be under threat.
China’s proposed tariffs on bourbon, Hletko says, are 25 percent. That would make his and other American bourbon products “unnecessarily more expensive.”
The Distilled5 Spirits Council says U.S. exports have risen from $575 million in 1997 to $1.64 billion in 2017. But imposing6 new tariffs this year could affect those numbers.
Phil Flynn is a market expert with PRICE Futures7 Group. He says the decision by other countries to impose a tariff on bourbon is no mistake. It is, he says, “a symbol of America.”
Flynn says the tariff effect on bourbon sales overseas, especially in China, will not be as great as some may fear.
“It’s not like they are banning sales of these things,” he explains.
“It’s just going to be a little bit more expensive. Generally speaking, if you have a good quality product, and it comes from overseas, you are probably going to pay a little more.”
But Hletko says the tariff would greatly cut into his company’s yearly sales to China. He estimates that their current $150,000 in yearly sales to the country could be reduced to $5,000 to $10,000.
American jobs could also be cut. Hletko told VOA, “Making the grain, moving the grain, doing the boxes….everybody is benefiting from U.S. exports to China and I, for one, would like to see that continue to grow.”
His product also faces tariffs from the European Union and Mexico. What is now a possible loss of hundreds of thousands of dollars for Few Spirits this year could turn into millions of dollars of lost future profit if overseas consumers turn away from American bourbon, he said.
“We’re simply pawns9 in a political game, which is unfortunate," he added.
A game that Hletko says has no real winners in the end.
I’m Bryan Lynn.
Words in This Story
tariff – n. tax on imports or exports
craft spirit – n. a special kind of alcoholic spirit usually produced by small companies
expensive – adj. costing a lot of money
consumer – n. person who buys goods and services
pawn8 – n. someone that can be used to carry out the will of another individual
unfortunate – adj. having bad luck
1 alcoholic | |
adj.(含)酒精的,由酒精引起的;n.酗酒者 | |
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2 tariff | |
n.关税,税率;(旅馆、饭店等)价目表,收费表 | |
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3 tariffs | |
关税制度; 关税( tariff的名词复数 ); 关税表; (旅馆或饭店等的)收费表; 量刑标准 | |
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4 aluminum | |
n.(aluminium)铝 | |
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5 distilled | |
adj.由蒸馏得来的v.蒸馏( distil的过去式和过去分词 );从…提取精华 | |
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6 imposing | |
adj.使人难忘的,壮丽的,堂皇的,雄伟的 | |
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7 futures | |
n.期货,期货交易 | |
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8 pawn | |
n.典当,抵押,小人物,走卒;v.典当,抵押 | |
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9 pawns | |
n.(国际象棋中的)兵( pawn的名词复数 );卒;被人利用的人;小卒v.典当,抵押( pawn的第三人称单数 );以(某事物)担保 | |
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