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Fashion Week has opened in Paris with clothing designers presenting their latest creations1 for autumn and winter. But this time, all the shows across the French capital are internet-only performances. The worldwide COVID-19 health crisis2 forced organizers to cancel in-person events.
Some shows will be shown online "live," as they take place. Others will be recordings3.
The French Fashion Federation4 operates Paris Fashion Week. Federation officials decided5 last spring that because of social distancing guidelines6, Paris Fashion Week would cancel in-person shows for one season. The trade group plans to return to normal in September, barring a second wave of COVID-19.
French fashion designer Chanel presented a "live" show online Tuesday. The company has used this method once before. Last month, it showed part of a new fashion collection on the web live.
The Italian company Valentino, however, is doing things differently. It is to offer an online preview Wednesday of what the company says will be a live performance this month in Rome. It says that the later event will "bring together the human and the digital touch, creating a dialogue where neither of them will take the lead."
Valentino did not provide more details.
The change in presentation saves time and will give lesser-known companies a chance to take part in Paris Fashion Week.
"This season will definitely7 have changed the fashion industry moving forward, especially for smaller brands, said Jessica Michault, Editor-at-Large for fashion magazine ODDA.
Many fashion critics say online presentations might work in some cases but not for top quality products. Reporter Long Nguyen is among them.
"Paris is where designers show ideas, and ideas can't come through unless the shows are presented to breathing witnesses," he said, adding, "It's like physically8 going to Tibet or viewing it online — it's not the same experience."
Paris Fashion Week organizers have said that next season, in September's women's ready-to-wear clothing, there will be a return to "normal," in-person shows. But there are expected to be changes to permit social distancing. Fashion companies may have to seek bigger spaces or reduce attendance9 numbers.
"Nothing beats being at a fashion show, sitting on the front row and seeing the clothes up close, but something's going to have to give," ODDA's Michault said.
Menswear shows are set to begin on July 14 in Milan, Italy. Organizers there also plan a mostly internet event. However, two big design companies, Dolce&Gabbana and Etro, plan to delay their presentations for a month and hold live shows.
The coronavirus epidemic10 was confirmed in Italy during Milan's shows in February. Designer Giorgio Armani decided to hold his show online February 23. Many critics protested11 at the time that the online show is not good enough.
However, the virus looks like it might lead to even more changes in the field of high-fashion.
Saint12 Laurent and Gucci are rethinking the seasonal13 production of the fashion industry. They have announced they will stop following the four-shows-a-year business model.
Last week, Parisian design group Mugler seemed to agree with that idea. It said it would present two shows a year instead of four to show all its new creations.
Words in This Story
fashion –n. the business of creating and selling clothes in new styles
preview –n. to see, hear, or show something (such as a movie) before it is available to the public
digital –adj. using or characterized15 by computer technology
dialogue –n. a conversation between two or more people
brand –n. a category of products that are all made by a particular company and all have a particular name
row –n. a series of persons or things set up in a line
epidemic –n. an occurrence in which a disease spreads very quickly and affects a large number of people
1 creations | |
创造( creation的名词复数 ); 创造物; (尤指所述由上帝)创造天地; 宇宙 | |
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2 crisis | |
n.危机,危急关头,决定性时刻,关键阶段 | |
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3 recordings | |
n.记录( recording的名词复数 );录音;录像;唱片 | |
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4 federation | |
n.同盟,联邦,联合,联盟,联合会 | |
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5 decided | |
adj.决定了的,坚决的;明显的,明确的 | |
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6 guidelines | |
n.指导方针,准则 | |
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7 definitely | |
adv.一定地,肯定地;明确地,确切地 | |
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8 physically | |
adj.物质上,体格上,身体上,按自然规律 | |
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9 attendance | |
n.出席,出席人数,护理,照料 | |
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10 epidemic | |
n.流行病;盛行;adj.流行性的,流传极广的 | |
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11 protested | |
v.声明( protest的过去式和过去分词 );坚决地表示;申辩 | |
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12 saint | |
n.圣徒;基督教徒;vt.成为圣徒,把...视为圣徒 | |
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13 seasonal | |
adj.季节的,季节性的 | |
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14 weaver | |
n.织布工;编织者 | |
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15 characterized | |
adj.[医]具有特征的v.是…的特征( characterize的过去式和过去分词 );以…为特征;描述(人或物)的特性;使…具有特点(或最引人注目的特征) | |
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