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(单词翻译)
Small business owners are worried about how to keep operating under restrictions1 aimed at slowing the spread of the coronavirus.
Reinvention may be the most important idea.
The U.S. Congress passed a measure that provided billions of dollars to small businesses to keep them from collapsing2. But even with that assistance, "many small companies are still struggling to reopen, and others will never reopen," said Tom Sullivan. He is the vice3 president for small business policy at the U.S. Chamber4 of Commerce in Washington, D.C.
There are 30 million small businesses in the United States and most have fewer than 75 employees. They need to reinvent themselves, Sullivan told VOA. "There's definitely a new normal, and I don't think companies can go back to the way they were before COVID-19."
Markos Panas is the founder5 of the Bread and Water Company in Alexandria, Virginia, outside Washington, D.C. He knows this very well. "When the coronavirus kicked open the door, it was sink or swim, and we realized we had to make a lot of changes," he said.
Like many small businesses, Bread and Water lost at least half of its revenue after the virus hit. The number of customers quickly went down to nearly none as people stayed home.
Panas said a $10,000 CARES donation from congress has helped the bakery remain open.The money is meant to help small businesses keep workers on the job through the health crisis.
Panas said the crisis actually forced his company to simplify its business. "Before we were trying to do too much, and just breaking even as a wholesaler6, restaurant, and bakery," he said.
"We became a full-time7, carry-out operation, with online ordering, something we hadn't done before," said Panas.
He also learned that less can be more.
"We've reduced our bread and pastry8 offerings, and provided a better variety" of other products, he said. Panas added that he trained his employees to do more than one job.
The company is "already making more money than we did before," Panas said.
Companies that are not making changes are going to find it difficult to survive, said Joe Shamus. He is a former military pilot who is the co-owner of Flags of Valor9 in Ashburn, Virginia.
The business employs combat veterans who handmake American flags from wood.
"Our company has had to change the way we do business," Shamus said.
Like Bread and Water, Flags of Valor cut its retail10 sales and changed some of its products including: "...smaller, more affordable11 flags for the average consumer," he said.
The NightLight Pediatric Urgent Care clinics in Houston, Texas, decided12 the internet was the way to go.
"The eight clinics are in shopping centers, so in a way, we run it like a retail business..." said Zawadi Bryant, the company's chief.
After COVID-19 arrived, "there was a major drop in the number of children we were seeing."
As a result, he said, the company started to agree to see patients online. He said parents love it because it is easy.
Couch Clarity provides mental health services in the Chicago suburbs. It also provides services online. Company president Melissa Bercier said her workers were trained almost "overnight" to provide "teletherapy" which they had never done before.
Bread and Water Company's Panas said, changing is not easy, "...but now is the perfect time to reimagine what you can do."
I'm Susan Shand.
Words in This Story
revenue–n. the amount of money that is earned
customer–n. a person who buys things
wholesaler–n. someone who sells products to other retailers13
variety–n. several different items
retail–adj. a store that sells to the public
affordable–adj. something that is not costly14
clinics–n. small medical facilities
1 restrictions | |
约束( restriction的名词复数 ); 管制; 制约因素; 带限制性的条件(或规则) | |
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2 collapsing | |
压扁[平],毁坏,断裂 | |
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3 vice | |
n.坏事;恶习;[pl.]台钳,老虎钳;adj.副的 | |
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4 chamber | |
n.房间,寝室;会议厅;议院;会所 | |
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5 Founder | |
n.创始者,缔造者 | |
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6 wholesaler | |
n.批发商 | |
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7 full-time | |
adj.满工作日的或工作周的,全时间的 | |
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8 pastry | |
n.油酥面团,酥皮糕点 | |
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9 valor | |
n.勇气,英勇 | |
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10 retail | |
v./n.零售;adv.以零售价格 | |
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11 affordable | |
adj.支付得起的,不太昂贵的 | |
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12 decided | |
adj.决定了的,坚决的;明显的,明确的 | |
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13 retailers | |
零售商,零售店( retailer的名词复数 ) | |
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14 costly | |
adj.昂贵的,价值高的,豪华的 | |
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