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When a painting by a famous artist like Vincent Van Gogh sells for millions of dollars, it makes headlines. But what about a digital work made by a current artist? Would you expect it to sell for $6.6 million?
That is exactly what happened last week, with a 10-second video made by the artist known as BEEPLE.
Last year, an art collector from Florida bought Beeple's video for about $67,000. Last week, the collector sold the video for $6.6 million.
The video artwork shows former U.S. President Donald Trump1 on the ground, with his body covered in slogans – phrases used by groups to gain attention.
The marketplace for digital work is growing quickly. Thanks to software that guarantees a digital file is unique, such art buys are becoming more common. The software is called blockchain. It acts as a "digital signature" and proves that an item that may only exist virtually3 is one-of-a-kind.
Beeple's real name is Mike Winkelmann. He has another digital work of art that is being sold by Christie's, a famous auction4 company. The artwork is a collection of 5,000 photos. So far, offers have reached $3 million.
When the auction ends, Christie's will accept payment5 in traditional money or in the virtual2 currency known as Ether.
Noah Davis works6 for Christie's. He said, "We are in unknown territory."
It's not just artwork that is being sold this way.
For many years, people have traded sports cards -- thick pieces of paper that had pictures of sports stars. Eventually, some of those sports cards became valuable and would sell for many thousands of dollars.
Sports cards are still popular, but some sports leagues are moving into the digital world, as well.
For example, the National Basketball Association7 has a new marketplace for trading short videos, called Top Shot.
Short videos of big moments from games, like a dunk by LeBron James of the Los Angeles Lakers, are selling for thousands of dollars. The largest sale on the site so far came in February, when a user8 bought the dunk by James for $208,000.
One Top Shot user told the Reuters news agency9 he had bought items on the marketplace for about $1 million and re-sold them for almost $5 million.
Experts in the business of buying and selling digital items say people are getting more used to the idea of owning something they cannot touch.
Andrew Steinwold runs an investment10 fund11 that buys and then re-sells these digital files. The fund started in January with a value of $6 million.
While he said he warns investors12 to be careful with their money, he also thinks there is the possibility for the market for digital files to increase over time.
"I think it's going to reach into the trillions of dollars one day," he said.
Words in This Story
digital –n. using or characterized13 by computer technology
unique –adj. belonging to or connected with only one particular thing, place, or person
signature –n. a person's name written in that person's handwriting
virtual –adj. existing or occurring on computers or on the Internet
auction –n. a public sale at which things are sold to the people who offer to pay the most
dunk –n. the act of jumping high in the air and pushing (the ball) down through the basket
fund –n. an amount of money that is used for a special purpose
item –n. an individual thing
1 trump | |
n.王牌,法宝;v.打出王牌,吹喇叭 | |
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2 virtual | |
adj.实质上的,事实上的,实际上的 | |
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3 virtually | |
adv.实际上,事实上 | |
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4 auction | |
n.拍卖;拍卖会;vt.拍卖 | |
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5 payment | |
n.付款,支付,偿还,偿还,报应 | |
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6 works | |
n.作品,著作;工厂,活动部件,机件 | |
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7 association | |
n.联盟,协会,社团;交往,联合;联想 | |
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8 user | |
n.用户,使用者 | |
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9 agency | |
n.经办;代理;代理处 | |
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10 investment | |
n.投资,投资额;(时间、精力等的)投入 | |
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11 fund | |
n.基金,资金,存款,财源,贮藏;vt.提供资金,积累 | |
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12 investors | |
n.投资者,出资者( investor的名词复数 ) | |
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13 characterized | |
adj.[医]具有特征的v.是…的特征( characterize的过去式和过去分词 );以…为特征;描述(人或物)的特性;使…具有特点(或最引人注目的特征) | |
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