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Oatly is the world's largest maker1 of oat milk, a vegetable-based drink made from oats. The company is based in Malmo, Sweden. Now, it is getting a lot of attention from investors2.
Last Thursday, Oatly raised $1.4 billion on the Nasdaq stock3 exchange when the company offered shares to the public for the first time. Oatly first priced its shares at $17 each. The company was then valued at nearly $10 billion. When shares began trading Thursday, the price of shares jumped 24 percent to $21 each.
The stock sale is the latest example of the fast rise of oat milk. The food is winning buyers and gaining the interest of famous investors like Oprah Winfrey. People like the oat milk message that says it is healthier and better for the environment than cow's milk.
Oat milk was once a product meant for a small number of people who got bad reactions to drinking cow's milk. Oatly's products can now be found at major American stores like Starbucks and Target. It is also sold online by Alibaba in China.
The company thinks there is more growth ahead. Market researcher Euromonitor found worldwide sales of such plant-based products reached $18 billion in 2020. That represents three percent of the $600 billion market for milk-based, or dairy4, foods.
Oatly said more people are trying its oat-based drinks, yogurt and ice cream. In the last three months, between 35 and 40 percent of adults in the United States, the United Kingdom, Germany, China and Sweden bought a plant-based milk product.
Nielsen is an American marketing5 research company. It says the sale of oat milk jumped 131 percent during the last year.
Nielsen also said U.S. sales for plant-based dairy products grew 15 percent during the 12-month period that ended on May 1. Oat milk is the second most popular plant-based dairy product behind almond milk.
Other companies are watching Oatly's growth closely6. Greek yogurt maker Chobani began selling oat-based yogurt, milk and other products last year.
Oatly's chiefToni Petersson said he is sure oat milk will be popular for a long time.
Cara Rasch is a researcher with Packaged Facts. She said many buyers also see it as a healthier choice compared to cow's milk. Cow's milk and oat milk have different nutritional7 qualities.
Oat milk requires less land and energy to produce than cow's milk and its production releases8 less gas linked to climate change than dairy milk.
An Oxford9 University study from 2018 found oat milk production has fewer bad effects on the environment than other plant-based milk products. For example, California almond milk production requires a lot of water because the almond trees grow in dry areas of California.
Speaking of the good effects of his products, Oatly's Petersson said, "We're here to make the world better. I know it sounds stupid, but it's true."
Words in This Story
oat – n. a kind of grain that is widely grown
yogurt –n. a food made from milk that becomes a semi-solid because of the action of bacteria
almond – n. a kind tree seed or nut that has a slightly sweet taste
1 maker | |
n.制造者,制造商 | |
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2 investors | |
n.投资者,出资者( investor的名词复数 ) | |
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3 stock | |
n.存货,储备;树干;血统;股份;家畜;adj.存货的;平凡的,惯用的;股票的;畜牧的;vt.进货,采购;储存;供给;vi.出新芽;进货 | |
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4 dairy | |
n.牛奶场,乳品店;adj.乳制品的 | |
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5 marketing | |
n.行销,在市场的买卖,买东西 | |
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6 closely | |
adv.紧密地;严密地,密切地 | |
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7 nutritional | |
adj.营养的,滋养的 | |
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8 releases | |
v.释放( release的第三人称单数 );放开;发布;发行 | |
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9 Oxford | |
n.牛津(英国城市) | |
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