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Tokyo Olympians Win Social Media Gold
This year's Olympic Games in Tokyo are different from all others that came before.
First, the Games were delayed by one year due to the COVID-19 pandemic. Second, just before the start of the Olympics, it was announced that fans would not be permitted in most event areas.
Olympic competitions are being shown on television, of course. But the biggest interest for the Games seems to be happening online.
Many people are watching events on their computers or mobile1 devices2. More than 100 million people visited Olympic websites or used apps through the first week of the Games.
The broadcaster that shows the Olympics in the United States is NBC. It reports that people had watched more than 2.5 billion minutes of the Games on the internet or mobile devices. That number is 77 percent higher than during the 2018 Pyeongchang Winter Games.
While some athletes at the Tokyo Games shot to popularity3 by winning medals, others became stars on social media. Many competitors using services like TikTok and Instagram have greatly expanded their fan base.
One example is Margie Didal, a skateboarder from the Philippines. She finished seventh in her event. But she has 1.5 million followers4 on TikTok. Some of her short videos have been seen by millions. Two videos from Tokyo got more than 15 million views. One of them shows her dancing with Rayssa Leal of Brazil, who won a silver medal. Leal herself has 6 million followers on Instagram.
Another athlete who did not shine in competition but got wide attention on social media is Ilona Maher of the U.S. women's rugby team. Maher is big and strong – weighing about 90 kilograms and standing5 about 1.8 meters tall. She uses the hashtag "beastbeautybrains" with her social media posts. She says she wants to let larger girls know "you can be so many things, a beast on the rugby field, a beauty whenever, and have as much brains as the smartest person out there."
One athlete who is getting popular is not even an Olympian yet. Silvia Solymosyova is a synchronized6 swimmer from Slovakia. She has published videos on TikTok in English in an effort to get attention in the U.S. So far she has gained over 1 million followers, mostly with videos showing her dancing underwater.
Jagger Eaton is a young American skateboarder. He has been competing since he was a boy. He is now 20. Eaton, who won a bronze medal in Tokyo, said he is "stoked" that so many people are now interested in skateboarding. He has about 500,000 followers between Instagram and TikTok.
Another American athlete, Erik Shoji, is getting attention for his videos that show off the food and atmosphere inside the Olympic village in Tokyo. Shoji is a volleyball player from Hawaii. He said the goal of his videos was to show his own experiences in the athlete's village and to help fans to learn more about the U.S. men's volleyball team.
In one video, Shoji documented an attempt to try out some Japanese food. Among the items were an egg roll, a shrimp7 dumpling, fried8 chicken and a "meat bun." In one opinion after his on-camera taste test, Shoji commented: "Pretty good, but needs some sauce."
Words in This Story
app –n. a computer program that performs a special function, usually found on mobile phones
athlete –n. a person who is trained in or good at sports, games, or exercises that require physical skill and strength
medal –n. a piece of metal with designs and words on it given to honor9 a special event, a person or a victory in a competition
beast –n. a wild animal that is large, dangerous, or unusual; used to describe a strong or powerful person
synchronized swimming –n. a sport in which swimmers move together in patterns to music
stoked –adj. very pleased or excited
dumpling –n. a piece of food that is wrapped in dough10 and cooked
sauce –n. a thick liquid that is eaten with or on food to add flavor to it
1 mobile | |
adj.可移动的,易变的,机动的;n.运动物体 | |
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2 devices | |
n.设备;装置( device的名词复数 );花招;(为实现某种目的的)计划;手段 | |
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3 popularity | |
n.普及,流行,名望,受欢迎 | |
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4 followers | |
追随者( follower的名词复数 ); 用户; 契据的附面; 从动件 | |
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5 standing | |
n.持续,地位;adj.永久的,不动的,直立的,不流动的 | |
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6 synchronized | |
同步的 | |
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7 shrimp | |
n.虾,小虾;矮小的人 | |
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8 fried | |
adj.油煎的;油炒的 | |
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9 honor | |
n.光荣;敬意;荣幸;vt.给…以荣誉;尊敬 | |
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10 dough | |
n.生面团;钱,现款 | |
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