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时间:2022-02-20 23:23:53

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Microsoft Aims to Buy Gaming Company Activision for $69 Billion

Software maker1 Microsoft is buying the video game company Activision Blizzard2 for nearly $69 billion in one of the biggest technology deals in history.

Microsoft announced the agreement Tuesday and said it is expected to be completed in 2023. The deal must be approved by government regulators.

Activision Blizzard produces a series of popular and profitable video games including Call of Duty, World of Warcraft and Candy Crush. Microsoft is the maker of the Xbox gaming system and is expected to add those games, along with others, to its subscription3 service.

If approved, the deal will turn the software maker into one of the world's largest video game companies. It is expected to better position Microsoft to take on other major videogame competitors like China's Tencent and Japan's Sony.

The deal is also expected to help Microsoft better compete with technology companies developing equipment and systems for a future "metaverse." Metaverse is a term used to describe a non-physical world in which individuals can interact through different kinds of virtual technology.

Among the companies that have confirmed the development of metaverse technologies are Microsoft, Facebook's parent Meta, Google and Apple. In announcing the agreement, Microsoft Chief Executive Satya Nadella said gaming is expected to play an important part "in the development of metaverse" systems.

Experts said the deal will turn Microsoft into the third-largest video game company in the world, a position formerly4 held by Japan's Nintendo. Only Sony – maker of the PlayStation gaming system – and Chinese technology leader Tencent are bigger.

Microsoft's Xbox already develops and produces its own games. But the deal with Activision Blizzard will give the company control of many additional games. This is likely to raise questions about whether Microsoft could shut out competitors by restricting Activision games to its own Xbox system and Windows-powered computers.

Nadella, however, promised this would not be the case. He said the deal would actually help people play games "wherever, whenever and however they want."

Daniel Ives is an industry expert with Wedbush Securities. He told The Associated Press that Microsoft "needed to do an aggressive deal" because the company has plans to greatly expand in streaming and metaverse development.

Ives added that the size of the deal is likely to bring closer attention from regulatory agencies in the United States and Europe.

One group, Public Citizen, criticized the proposed agreement. The group's Alex Harman called on the Federal Trade Commission and the U.S. Department of Justice to block the deal. "If Microsoft wants to bet on the ‘metaverse,' it should invest in new technology, not swallow up a competitor," Harman said.

The deal came after Activision Blizzard faced months of accusations5 involving sexual misconduct at the company by several top managers. There were also employee accusations of workplace discrimination and unequal pay.

The company has said it is still investigating and dealing6 with the accusations. On Monday, Activision Blizzard said it had fired or pushed out more than 36 employees for violating company policies and disciplined 40 others since July.

In a conference call with investors7, Nadella did not directly speak about the misconduct issues. But he did talk about the importance of company culture. "It's critical for Activision Blizzard to drive forward on its renewed cultural commitments," he said, adding, "the success of this (deal) will depend on it."

Words in This Story

regulator – n. a body with the responsibility to control an activity or process, especially by using rules

subscription – n. an agreement that you make with a company to get a publication or service regularly and that you usually pay for in advance

virtual – adj. used to describe something that can be done or seen using computers or the internet instead of happening in a physical place

streaming – n. the continuous transmission of video files from a server to a viewer

bet – v. to risk money on the result of a game, competition, etc.

misconduct – n. behavior by someone in a position of responsibility that is morally wrong or breaks the rules while doing their job

discipline – n. the control of people's behavior by using rules and punishments

renew – v. to arrange to continue an official agreement or set of rules


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1 maker DALxN     
n.制造者,制造商
参考例句:
  • He is a trouble maker,You must be distant with him.他是个捣蛋鬼,你不要跟他在一起。
  • A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。
2 blizzard 0Rgyc     
n.暴风雪
参考例句:
  • The blizzard struck while we were still on the mountain.我们还在山上的时候暴风雪就袭来了。
  • You'll have to stay here until the blizzard blows itself off.你得等暴风雪停了再走。
3 subscription qH8zt     
n.预订,预订费,亲笔签名,调配法,下标(处方)
参考例句:
  • We paid a subscription of 5 pounds yearly.我们按年度缴纳5英镑的订阅费。
  • Subscription selling bloomed splendidly.订阅销售量激增。
4 formerly ni3x9     
adv.从前,以前
参考例句:
  • We now enjoy these comforts of which formerly we had only heard.我们现在享受到了过去只是听说过的那些舒适条件。
  • This boat was formerly used on the rivers of China.这船从前航行在中国内河里。
5 accusations 3e7158a2ffc2cb3d02e77822c38c959b     
n.指责( accusation的名词复数 );指控;控告;(被告发、控告的)罪名
参考例句:
  • There were accusations of plagiarism. 曾有过关于剽窃的指控。
  • He remained unruffled by their accusations. 对于他们的指控他处之泰然。
6 dealing NvjzWP     
n.经商方法,待人态度
参考例句:
  • This store has an excellent reputation for fair dealing.该商店因买卖公道而享有极高的声誉。
  • His fair dealing earned our confidence.他的诚实的行为获得我们的信任。
7 investors dffc64354445b947454450e472276b99     
n.投资者,出资者( investor的名词复数 )
参考例句:
  • a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
  • a cash bonanza for investors 投资者的赚钱机会

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