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In hard economic times, like the Great Depression of the 1930s, cash-poor Americans did what they could to make a living. Craftspeople found that durable1, practical and beautiful handmade items were always in demand.
Something similar appears to be happening today, during what's being called the Great Recession. Americans are showing renewed appreciation2 for the value and beauty of handcrafted objects.
A Native American art cooperative that was born out of the Craft Revival3 of the Great Depression is now benefiting from the Great Recession.
Renewed appreciation
Business is good at Qualla Arts and Crafts in Cherokee, North Carolina, although you wouldn't think so from the sparse4 crowd browsing5 the store's native handcrafts.
Gone are the busloads of tourists dashing in to buy Indian beads6 and other cheap vacation souvenirs. In their place are serious collectors willing to pay premium7 prices for handmade native artwork.
According to Anna Fariello - an authority on Appalachian Art at Western Carolina University - the same thing happened during the early 1900s, as a nation of farmers evolved into a nation of factory workers.
"The nation then, you know, became a little nostalgic and began to look back at what they perceived of as a fading way of life," says Fariello.
Largely untouched by the industrial revolution, the Appalachian region of the Southeastern United States became the focus of that nostalgia9.
Suddenly, authentic10 mountain-made baskets, brooms, and bowls were all the rage in places like New York and Chicago. Social reformers and the government saw supporting local handcrafts as a path toward economic development in one of the nation's poorest regions.
"Part of the issue is that there were fewer jobs in the region and how could the government address that?" says Fariello. "And so, a lot of these small, private cottage industries sprang up and allowed young people to remain in the region and earn a bit of money."
That was Davy Arch's experience. The 52-year-old Cherokee artist's creations emerged directly from the common handcrafts of his childhood.
"We heated and cooked with wood, so wood lore11 and tool use was just a part of everyday life," he says. "And I started making utilitarian12 products like spoons and dough13 bowls and things like that when I was really young, probably six or eight years old, when I started just playing around with that kind of thing."
Protecting their heritage
Arch is a member of the Eastern Band of Cherokee Indians, which formed Qualla Arts and Crafts Mutual14 in 1946 in response to the increased interest in native handcrafts.
He says the Cherokee saw the Craft Revival as a way to make money while also protecting their heritage.
"Indigenous15 people all over are facing some of the same problems we are here, with losing their cultural identity because of assimilation into mainstream16. So, this has been the hub of keeping a lot of traditions alive."
A good example is the Cherokee double-weave basket; an especially strong, basket-within-a-basket design. As far back as the 1700s, European explorers commented on the high quality of Cherokee baskets, but over the generations, the complex weaving technique was nearly lost.
"It got down to just three or four people being able to do that, and we held a class here at the Co-op and now there's about 30 people that can make those baskets," says Arch. "And I'd say about eight or 10 that are producing them for the resale market. So we've really, through the co-op here, and this extended community, revived and saved that art form."
The cooperative also helps members find the natural materials they need to create authentic art.
For example, they've begun noting the GPS coordinates18 of river banks where good potting clay can be found. The co-op had also started planting the increasingly scarce river-cane used in traditional basket weaving.
"It grows easily," says Tonya Carroll, Qualla Arts Outreach Coordinator19, "but with all the development it's scarce and it's been hard to find and we've worked with them in order to locate areas it has grown to actually try to grow it."
Carroll says the Coop's efforts are paying off. A couple of Cherokee teens at the local High School have learned to make double-weave baskets.
"We have adults that find it complicated to do. So seeing those 16 and 17 year olds have those baskets that was just beautiful...they were woven tightly and the designs were very complicated and I was just blown away."
Fariello, who directs The Craft Revival Project at Western Carolina University, agrees that the cooperative is more than an art gallery.
"The fact that an organization like Qualla Arts and Crafts has this lengthy20 history, speaks to their success in terms of creating a sustainable organization to, in fact, sustain these traditions."
The market for handcrafts may ebb21 and flow, but Fariello says organizations like Qualla Arts ensure that traditional crafts - and the skills to create them - will be around whenever Americans start to grow nostalgic for them again.
1 durable | |
adj.持久的,耐久的 | |
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2 appreciation | |
n.评价;欣赏;感谢;领会,理解;价格上涨 | |
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3 revival | |
n.复兴,复苏,(精力、活力等的)重振 | |
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4 sparse | |
adj.稀疏的,稀稀落落的,薄的 | |
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5 browsing | |
v.吃草( browse的现在分词 );随意翻阅;(在商店里)随便看看;(在计算机上)浏览信息 | |
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6 beads | |
n.(空心)小珠子( bead的名词复数 );水珠;珠子项链 | |
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7 premium | |
n.加付款;赠品;adj.高级的;售价高的 | |
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8 impetus | |
n.推动,促进,刺激;推动力 | |
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9 nostalgia | |
n.怀乡病,留恋过去,怀旧 | |
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10 authentic | |
a.真的,真正的;可靠的,可信的,有根据的 | |
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11 lore | |
n.传说;学问,经验,知识 | |
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12 utilitarian | |
adj.实用的,功利的 | |
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13 dough | |
n.生面团;钱,现款 | |
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14 mutual | |
adj.相互的,彼此的;共同的,共有的 | |
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15 indigenous | |
adj.土产的,土生土长的,本地的 | |
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16 mainstream | |
n.(思想或行为的)主流;adj.主流的 | |
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17 helping | |
n.食物的一份&adj.帮助人的,辅助的 | |
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18 coordinates | |
n.相配之衣物;坐标( coordinate的名词复数 );(颜色协调的)配套服装;[复数]女套服;同等重要的人(或物)v.使协调,使调和( coordinate的第三人称单数 );协调;协同;成为同等 | |
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19 coordinator | |
n.协调人 | |
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20 lengthy | |
adj.漫长的,冗长的 | |
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21 ebb | |
vi.衰退,减退;n.处于低潮,处于衰退状态 | |
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