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A nutrition watchdog group is threatening to sue McDonald's, the giant U.S. restaurant chain, for using toys to sell its fast-food meals to children.
The Center for Science in the Public Interest says the popular toys illegally lure1 children into eating habits that threaten their health.
A nutrition watchdog group says McDonald's has 30 days to change its ways, or CSPI will take the fast-food giant to court.
Happy meal
Since 1979, every McDonald's "Happy Meal" for children has included an enticing2 toy along with the food, from Star Wars action figures to Hello Kitty watches.
The Washington-based Center for Science in the Public Interest, or CSPI, notes that a 2005 report from the U.S. Institute of Medicine found that marketing3 to children makes them more likely to ask for and eat unhealthful foods.
Nearly one in five children in the United States is obese4, according to the U.S. Centers for Disease Control and Prevention. That means more kids are developing diabetes5 and are at higher risk of heart disease and other health problems.
CSPI Executive Director Michael Jacobson says it's wrong to tempt6 kids with toys.
"The very practice of dangling7 a toy or other premium8 to get kids to pester9 their parents to go into the restaurant and buy food, junky or nutritious10, is unethical and, we believe, illegal."
Questionable11 nutrition
And the food is more often junky than nutritious, Jacobson adds. All of the 24 Happy Meal choices have more than a third of a child's recommended daily calorie intake12.
A Happy Meal that includes a cheeseburger, French fries, and a soda13 contains half a day's worth of calories and saturated14 fat, along with nearly a day's worth of sodium15, and two day's worth of sugar.
CSPI is threatening to sue under consumer protection laws in several states. Lead attorney Stephen Gardner says he's confident he can face a jury and ask three questions:
"Is it unfair for McDonald's to bypass parents and market direct[ly] to little children? Is it wrong for McDonald's to trick little kids into nagging16 their parents to buy the Happy Meals? And does McDonald's practice hurt little kids? The jury would come back yes, yes, and yes."
McDonald's responds
In a written response, McDonald's spokesman William Whitman says he couldn't disagree more with CSPI.
The toy is just part of a fun, family experience, he says, and Happy Meals offer more healthful choices than ever, including low-fat milk instead of soda and apple slices instead of French fries.
The company sold nearly 120 million liters of milk in the past year, he says, and more than 100 million Happy Meals with Apple Dippers since 2008.
The statement doesn't say what McDonald's plans to do about CSPI's threatened lawsuit17, and a spokeswoman wouldn't elaborate in emails.
It's not the first time CSPI has threatened legal action against junk food makers18 -- and the strategy has worked before.
The makers of sugary breakfast cereals changed how they market to children, and the fast-food chicken dinner chain KFC stopped frying its food in artery-clogging, high-trans-fat oils after the group threatened to sue.
CSPI says McDonald's has 30 days to change its ways, or the group will go to court.
1 lure | |
n.吸引人的东西,诱惑物;vt.引诱,吸引 | |
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2 enticing | |
adj.迷人的;诱人的 | |
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3 marketing | |
n.行销,在市场的买卖,买东西 | |
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4 obese | |
adj.过度肥胖的,肥大的 | |
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5 diabetes | |
n.糖尿病 | |
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6 tempt | |
vt.引诱,勾引,吸引,引起…的兴趣 | |
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7 dangling | |
悬吊着( dangle的现在分词 ); 摆动不定; 用某事物诱惑…; 吊胃口 | |
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8 premium | |
n.加付款;赠品;adj.高级的;售价高的 | |
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9 pester | |
v.纠缠,强求 | |
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10 nutritious | |
adj.有营养的,营养价值高的 | |
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11 questionable | |
adj.可疑的,有问题的 | |
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12 intake | |
n.吸入,纳入;进气口,入口 | |
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13 soda | |
n.苏打水;汽水 | |
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14 saturated | |
a.饱和的,充满的 | |
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15 sodium | |
n.(化)钠 | |
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16 nagging | |
adj.唠叨的,挑剔的;使人不得安宁的v.不断地挑剔或批评(某人)( nag的现在分词 );不断地烦扰或伤害(某人);无休止地抱怨;不断指责 | |
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17 lawsuit | |
n.诉讼,控诉 | |
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18 makers | |
n.制造者,制造商(maker的复数形式) | |
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