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Apple CEO Steve Jobs holds up iPhone 4 as he talks about the Apple iPhone 4 at Apple headquarters in Cupertino, Calif., Friday, July 16, 2010.
Apple chief executive Steve Jobs addressed problems with the company's new iPhone 4 in an emergency news conference Friday. The device has suffered from technical glitches1 since its release on June 24th, casting a shadow on a company known for its quality. The Apple founder2 insists the problems are minor3 and are easily corrected.
iPhone 4 users have been complaining about dropped calls when they hold their hand on the device in a certain position, and of inaccurate4 readings on the phone's signal strength indicator5.
Consumer groups have criticized the company as complaints about the phone have grown in recent weeks, chiding6 Apple for not addressing the phone's problems quickly and openly.
iPhones account for 40 percent of Apple's revenue, so for the company, the bad publicity7 was a challenge.
Steve Jobs began the news conference with an apology, of sorts. "We're not perfect. We know that, you know that. And phones aren't perfect," he said.
Jobs said the smart-phones of some Apple competitors have similar reception problems, and that fewer than one percent of users of the new iPhone 4 had complained of antenna8 issues. He said the company knew about the antenna problem but did not consider it major.
Jobs said the issue has been blown out of proportion, and can be solved through use of a rubberized bumper9, or case, to cover the iPhone and the metal antenna on its rim10. He says Apple will provide a case for new iPhone 4s that are bought through the end of September, and will reimburse11 users who have bought one themselves. "Every iPhone user is going to get a free case. One for every iPhone 4. If you've already bought one, we'll give you a full refund," he said.
Jobs said Apple will also reimburse users who want to return the phone, but that fewer than two percent of buyers have returned them so far.
Thursday, the company issued a software upgrade to correct the inaccurate readings on the phone's signal indicator.
Despite the negative news reports, Apple stores have had trouble keeping the iPhone 4 in stock, and more than three million have been sold since its release three weeks ago. The publication Consumer Reports this week withdrew its recommendation to buy the iPhone 4, yet still rates it the best smart-phone on the market.
1 glitches | |
n.小过失,差错( glitch的名词复数 ) | |
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2 Founder | |
n.创始者,缔造者 | |
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3 minor | |
adj.较小(少)的,较次要的;n.辅修学科;vi.辅修 | |
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4 inaccurate | |
adj.错误的,不正确的,不准确的 | |
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5 indicator | |
n.指标;指示物,指示者;指示器 | |
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6 chiding | |
v.责骂,责备( chide的现在分词 ) | |
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7 publicity | |
n.众所周知,闻名;宣传,广告 | |
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8 antenna | |
n.触角,触须;天线 | |
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9 bumper | |
n.(汽车上的)保险杠;adj.特大的,丰盛的 | |
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10 rim | |
n.(圆物的)边,轮缘;边界 | |
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11 reimburse | |
v.补偿,付还 | |
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