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Live Reindeer1, Camels Bring Holiday Cheer
Holiday shopping is in full swing at Swanson's Nursery in Seattle, where you can buy a Christmas tree, pick up a festive2 wreath for the front door, or check out Santa’s sleigh.
A live reindeer, sharp antlers and all, stands next to the sleigh while customers line up to have souvenir Christmas photos taken in the driver’s seat.
Images, inflatables and statues of reindeer are common fixtures3 during the U.S. holiday season. As the animals who pull Santa Claus' sleigh while he delivers presents, they are a key part of children's Christmas stories.
While the reindeer adorning4 holiday displays are rarely real, that's not the case with Reindeer Express, which rents out live reindeer for holiday promotions5 and pageants6.
Sonya Benhardt and her husband, Ed, own the business. It started with two domesticated7 reindeer in 1998. Now there's a herd8 of about 40 on their ranch9 near the small eastern Washington town of Reardan.
The National Reindeer Owners and Breeders Association estimates at least 50 other rental10 operations thrive in the USA. When they’re not renting reindeer, the Benhardts focus on raising and selling wallabies, exotic birds and waterfowl.
Jingles11 the reindeer poses with owner Sonya Benhardt and young fans at Swanson's Nursery in Seattle, Washington. |
In the United States, most public holiday scenes revolve12 around Santa. However, churches often erect13 religious Christmas displays.These usually include nativity scenes, featuring statues of the baby Jesus, his mother Mary, her husband Joseph, and the three kings who came bearing gifts for the child, as well as animals, like lambs, donkeys and camels.
The Benhardts are one of a handful of ranchers to diversify14 into camels.
"We were approached to do a couple of nativities," Ed Benhardt says. "Then we started getting some interest in leasing them out just the same way we do with the reindeer."
Ed says the big, shaggy beasts do fine here in the chilly15 Pacific Northwest. "I knew that they would winter well. They winter very well."
He says his five camels are fully16 booked for the holiday season.
"I think way outside the box. So, a lot of stuff I do, people will look at me and say, 'You're crazy.' A couple years later, they'll go, 'Wow, you're really smart.'"
It does sound smart when you hear how much it costs to get a live camel for your nativity scene: $500 per day, plus mileage17.
A pair of reindeer, with a handler, rent for $200 per hour, with a three-hour minimum.
Churches, garden centers and nurseries are leading customers. Other marketing18 targets include shopping malls and community tree lighting19 ceremonies.
In Seattle, Swanson's Nursery leased one camel and some reindeer for six weeks. Retail20 manager Leslie Bruckner insists the price is - in her words - "So worth it."
"We have people that come and visit consistently week after week because they love the animals so much," she says.
Kids and their parents press around the reindeer enclosure, debating which one is Blitzen and which is Dasher, two of the animals named in the poem, "The Night Before Christmas."
Sonya Benhardt has a ready answer when children ask her why the reindeer don't simply fly away. "They can only fly on Christmas Eve," she tells them, "because Santa gives them special, magic dust to make them fly."
Sonya says she purposely didn't name any of hers Rudolph - the famed reindeer with a glowing red nose - so she won't be forced to explain why his nose doesn't shine so bright.
Oregon's Timberview Farm has solved that dilemma21. They do rent a Rudolph, but with the caveat22 that his nose only glows red on Christmas Eve.
1 reindeer | |
n.驯鹿 | |
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2 festive | |
adj.欢宴的,节日的 | |
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3 fixtures | |
(房屋等的)固定装置( fixture的名词复数 ); 如(浴盆、抽水马桶); 固定在某位置的人或物; (定期定点举行的)体育活动 | |
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4 adorning | |
修饰,装饰物 | |
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5 promotions | |
促进( promotion的名词复数 ); 提升; 推广; 宣传 | |
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6 pageants | |
n.盛装的游行( pageant的名词复数 );穿古代服装的游行;再现历史场景的娱乐活动;盛会 | |
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7 domesticated | |
adj.喜欢家庭生活的;(指动物)被驯养了的v.驯化( domesticate的过去式和过去分词 ) | |
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8 herd | |
n.兽群,牧群;vt.使集中,把…赶在一起 | |
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9 ranch | |
n.大牧场,大农场 | |
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10 rental | |
n.租赁,出租,出租业 | |
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11 jingles | |
叮当声( jingle的名词复数 ); 节拍十分规则的简单诗歌 | |
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12 revolve | |
vi.(使)旋转;循环出现 | |
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13 erect | |
n./v.树立,建立,使竖立;adj.直立的,垂直的 | |
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14 diversify | |
v.(使)不同,(使)变得多样化 | |
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15 chilly | |
adj.凉快的,寒冷的 | |
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16 fully | |
adv.完全地,全部地,彻底地;充分地 | |
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17 mileage | |
n.里程,英里数;好处,利润 | |
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18 marketing | |
n.行销,在市场的买卖,买东西 | |
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19 lighting | |
n.照明,光线的明暗,舞台灯光 | |
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20 retail | |
v./n.零售;adv.以零售价格 | |
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21 dilemma | |
n.困境,进退两难的局面 | |
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22 caveat | |
n.警告; 防止误解的说明 | |
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