NBA's Asian sensation Lin makes "Linsanity" trademark
时间：2012-02-25 03:34:53
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NEW YORK, Feb. 23 (Xinhua) -- NBA upstart Jeremy Lin has applied1 to the U.S. Patent and Trademark2 Office to trademark the term "Linsanity".
According to the trademark regulators' website, Lin filed his application on February 13, a move that would give the rising NBA star sole rights to use the term on products.
Lin's application indicates his interest in using the phrase on balls, toys, action figures, shirts and other clothing, shoes, caps, water bottles and bags.
Earlier this month, the American-born-Chinese burst into the
spotlight3 as an unlikely benchwarmer turned hero for New York Knicks.
He helped the Knicks win seven games in a row, sparking a phenomenon
dubbed4 "Linsanity" by New York media that turned into a global following.
Lin, however, is not the only one to file the trademark of "Linsanity". There're seven applications that have been submitted to the U.S. trademark office.
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