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Unit 33
The Founder1 of Rolls-Royce (II)
About the same time, Charles Rolls was also in business for himself, like Royce, very successfully. But achieving this had been rather less of a struggle for Rolls than it was for his future partner. Rolls was born into the aristocracy, being the third son of Lord and Lady Llangattock. The landed gentry2 were never expected to work in those days and Rolls, like most young men in similar families, was reared for a life of ease and luxury. He was educated at Eton and Cambridge University where his natural talent for engineering work enabled him to gain a degree in Mechanical Engineering and Applied3 Sciences. It was while he was still at Cambridge that he began to take an interest in the fledgling motor industry. He went to France with his father and on his return bought himself a car, which soon made a name for himself with Rolls at the wheel. It was the first car ever seen at Cambridge. By the time Rolls graduated, he was probably the most skilful4 driver in the country. In 1902, Rolls had gone into business for himself selling motor cars and the firm, known as CS Rolls Co. quickly became a leading motor car distributor.
Rolls, however, still had two major ambitions. First he wanted his name to be associated with cars in the same way as Chubb's was with safes and Steinway's was with pianos. And, secondly5, he wanted to find a British car as good or preferably better than the foreign cars he was then selling. But he very nearly missed his chance to achieve both these aims at once because when Henry Edmunds, a shareholder6 in Royce Ltd, told Rolls about Henry Royce's new 2 cylinder7 car, Rolls assumed that it would be as noisy and inefficient8 as all the other 2 cylinder cars on the road. He was, of course, wrong and Henry Edmunds persuaded Rolls to make the trip up to Manchester to see the car.
Rolls, Edmunds and Royce met at the Midland Hotel in Manchester and the meeting was an immediate9 success. Rolls tried the car and became a wholehearted enthusiast10 and he said afterwards that Royce "was the man I have been looking for years". An agreement was quickly reached giving Rolls exclusive sales rights for all the cars Royce could produce and the two men really got down to work. On December 23rd, 1904, a contract between the two companies was signed, including a clause stipulating11 that all the cars should be called "Rolls-Royce".
The story of the brand goes back 100 years and its name has become linked with that of Bentley Motors since the 1930s. But the greatest change in its long and illustrious history took place towards the end of the last millennium12. The company had been owned by British defense13 group Vickers plc since 1980, and was sold to the highest bidder14 -- Volkswagen -- in 1998. The German car maker15 took control of Bentley and the factory in Crewe, Cheshire but the right to the famous Rolls-Royce name was retained by aero engine manufacturer Rolls-Royce plc.
1 Founder | |
n.创始者,缔造者 | |
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2 gentry | |
n.绅士阶级,上层阶级 | |
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3 applied | |
adj.应用的;v.应用,适用 | |
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4 skilful | |
(=skillful)adj.灵巧的,熟练的 | |
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5 secondly | |
adv.第二,其次 | |
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6 shareholder | |
n.股东,股票持有人 | |
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7 cylinder | |
n.圆筒,柱(面),汽缸 | |
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8 inefficient | |
adj.效率低的,无效的 | |
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9 immediate | |
adj.立即的;直接的,最接近的;紧靠的 | |
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10 enthusiast | |
n.热心人,热衷者 | |
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11 stipulating | |
v.(尤指在协议或建议中)规定,约定,讲明(条件等)( stipulate的现在分词 );规定,明确要求 | |
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12 millennium | |
n.一千年,千禧年;太平盛世 | |
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13 defense | |
n.防御,保卫;[pl.]防务工事;辩护,答辩 | |
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14 bidder | |
n.(拍卖时的)出价人,报价人,投标人 | |
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15 maker | |
n.制造者,制造商 | |
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