"Voice of China" sets new ad auction record
时间：2012-11-05 01:43:37
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"Voice of China" sets new ad auction1 record
HANGZHOU, Nov. 2 (Xinhua) -- "The Voice of China" on Friday fetched a record sponsorship fee for its forthcoming second season after resounding2 success this summer fanned a gold rush around the variety show.
The program, a Chinese version of the Dutch series "The Voice of Holland," raised 1 billion yuan (160 million U.S. dollars) in advertisement bidding for its second season, which is scheduled to be broadcast next year.
The JDB Group, a Hong Kong-based herbal tea
maker3, won the exclusive naming rights for the second season with a bid of 200 million yuan, or over 13 million yuan per episode, smashing previous records for variety shows broadcast by local Chinese TV stations.
"After
meticulous4 assessment5, we believe the price is worth the value," said Wang Yuegui, who represented JDB in Friday's auction.
The company obtained the exclusive naming rights for the first season of "The Voice" with 60 million yuan, and the surge in price was expected due to the show's immense popularity.
Since being introduced by Zhejiang TV in east China's Zhejiang Province in July, "The Voice" has been applauded for focusing on grassroots talents and the judges' warm and inspiring remarks have attracted many fans -- a sharp contrast to the
pungent6 sarcasm7 rife8 in Chinese talent shows.
The show's popularity has
drawn9 record
advertising10 revenue. Its final episode, staged on Sept. 30, attracted ad spending of 500,000 yuan per second.
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