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Activists1 Urge Hollywood to Cut Back on Smoking in Movies
活动分子呼吁好莱坞影片中减少吸烟镜头
Dr. Jonathan Fielding, the public health director for Los Angeles County, says 80 percent of the live-action movies favored by young people portray2 smoking, and that the images make young viewers more likely to take up the habit.
He says the entertainment industry has done a remarkable3 job in helping4 with public health issues like AIDS, breast cancer, and hunger.
Jonathan Fielding: That is why it's so perplexing to us in public health that an industry with such a huge heart continues to ignore a proactive solution that could save tens of thousands of lives every year in the United States, and millions more worldwide.
Dr. Fielding spoke5 with reporters as a mobile billboard6 started touring Hollywood, with a message urging that smoking be kept out of youth-rated movies. The so-called International Day of Action was held February 22, in advance of the biggest day of the year in the U.S. movie calendar, Oscar Sunday. That is the day when Hollywood turns out in all its glamor7 for the annual Academy Awards presentation.
Stan Glantz, a professor of medicine at the University of California, San Francisco, was one of the people behind the U.S. movement to eliminate smoking in public places. And as city after city started imposing8 restrictions9 on smoking, he turned his attention to movies.
Stan Glantz: About 10 or 12 years ago, I started noticing that there seemed to be a lot more smoking in the movies, and started getting concerned about the problem. And after several years of going to quiet, behind-the-scenes and totally useless meetings with people in Hollywood, decided10 to start a public campaign to really put this issue on the public agenda.
As part of the worldwide effort to highlight movie smoking, film screenings are being held in Senegal and Israel in which young people cough each time an on-screen actor lights a cigarette. Young people in Malaysia are meeting with reporters to discuss the smoking issue, and campaigners in India are protesting the prominent display of Marlboro cigarettes in a current Indian movie.
Professor Glantz says Hollywood sets the standard for international films, and notes that more than half of its revenues come from countries outside the United States and Canada. So his organization, called Smokefree Movies Action Network, has helped organize protests and educational events from Algeria to Vietnam and Zimbabwe.
Moviemakers, for their part, bristle11 at the suggestion that on-screen portrayals12 promote smoking, just as they question the link between movies and real-life violence or other harmful behavior. Professor Glantz says researchers have shown a conclusive13 tie between smoking and the movies, and adds that simple steps, such as restricting smoking to adult-only films, would address the issue without censorship.
Payments by cigarette companies for prominent placement in movies, once common in Hollywood, are no longer legal. The researcher questions, however, why so many Hollywood films show people smoking. He says regardless of the reasons, the portrayals are a form of advertising14 for tobacco companies.
Stan Glantz: It's advertising that people don't realize they're being advertised to. And once people are made aware of it and thinking about it, then it doesn't work for them as well any more.
He says one suggestion adopted by some theater owners in Canada could also help. Theater tickets have an anti-smoking message printed on the back. He adds that on-screen notices before a movie begins can also alert viewers to the dangers of smoking, and says such ads are now being shown in New York State and Vermont.
Mike O'Sullivan, VOA news, Los Angeles.
注释:
live-action [laiv5AkFEn] (影片)直接从大自然或以真人表演摄制的
portray [pC:5trei] v. 描绘,描写
breast cancer 乳癌
proactive [prEJ5Aktiv] adj. 主动的
calendar [5kAlindE] n. 日历
glamor [5^lAmE] n. 魔法,迷人
behind-the-scenes [bi5haindTE5si:nz] adj. 幕后的
Senegal [7seni5^C:l] n. 塞内加尔(西非国家)
Vietnam [7viEt5nAm] n. 越南
for one's part 对某人来说
censorship [5sensEFip] n. 审查机构,审查制度
regardless of 不管,不顾
1 activists | |
n.(政治活动的)积极分子,活动家( activist的名词复数 ) | |
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2 portray | |
v.描写,描述;画(人物、景象等) | |
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3 remarkable | |
adj.显著的,异常的,非凡的,值得注意的 | |
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4 helping | |
n.食物的一份&adj.帮助人的,辅助的 | |
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5 spoke | |
n.(车轮的)辐条;轮辐;破坏某人的计划;阻挠某人的行动 v.讲,谈(speak的过去式);说;演说;从某种观点来说 | |
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6 billboard | |
n.布告板,揭示栏,广告牌 | |
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7 glamor | |
n.魅力,吸引力 | |
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8 imposing | |
adj.使人难忘的,壮丽的,堂皇的,雄伟的 | |
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9 restrictions | |
约束( restriction的名词复数 ); 管制; 制约因素; 带限制性的条件(或规则) | |
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10 decided | |
adj.决定了的,坚决的;明显的,明确的 | |
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11 bristle | |
v.(毛发)直立,气势汹汹,发怒;n.硬毛发 | |
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12 portrayals | |
n.画像( portrayal的名词复数 );描述;描写;描摹 | |
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13 conclusive | |
adj.最后的,结论的;确凿的,消除怀疑的 | |
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14 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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