新标准初中英语第六册--MODULE 4 The way we look

（单词翻译）

 

[00:00.00]MODULE 4 The way we look

[00:03.47]Unit 1 I really like       these shoes.

[00:07.61]Vocabulary and speaking

[00:10.04]2 Listen and answer the  questions.

[01:07.17]3 Listen and read.

[01:11.17]Lingling:I'm really       looking forward       to the       Shakespeare¹ play.

[01:16.06]Betty:Me too! And the      school trip to the      Great Wall.

[01:20.23]Lingling:Yes, but I need       a thick jacket,       and some warm       gloves and socks.

[01:26.88]Betty:In May?Lingling:I get really         cold.Betty:OK. Let's go      shopping!

[01:33.00]Lingling:How about that         new shopping         centre in         Wangfujing?

[01:36.88]You know, turn left andgo along Wangfujing, andit's on the right.

[01:42.47]Betty:Sure. We'll go bybus, OK? And have youdecided what to wear tothe school leavers'party?

[01:50.59]Lingling:I've got a         really nice         long dress.         What about you?

[01:55.42]Betty:I'll probably wear      a dress, too, but      I need some shoes.

[02:00.65]OK, I'll meet you infront of school at twoo'clock this afternoon.

[02:07.24](Later)Betty:How about this      jacket?

[02:12.03]Lingling:It's the right         size but it's a         bit bright.

[02:15.83]Betty:Let's see if they      have one in blue.      Where's the shop      assistant?

[02:21.54]Lingling:It's that girl         with long hair,         over there.         Excuse me!

[02:26.58]Shop assistant:Can I help you?

[02:27.95]Betty:Yes, do you have      this jacket in      blue?

[02:31.58]Shop assistant:No, I don't think so.But we've got someovercoats over here.Come this way.

[02:37.99]Betty:No, she doesn't      want an overcoat².Lingling:Hey, I really      like these shoes!

[02:44.26]Betty:Oh, take a look at     that amazing skirt!

[02:47.34]Lingling:I think we're         going to be         here for some         time.

[02:52.50]4 Choose the best  answer.

[02:57.32]Now listen again andcheck.

[04:42.45]Pronunciation andspeaking

[04:45.28]6 Listen and repeat³.  Notice the sounds  which are linked⁵.

[04:52.69]I'll probably wear adress, too, but I needsome shoes.

[04:58.28]OK, I'll meet you infront of school at twoo'clock this afternoon.

[05:04.28]7 Say the sentences  aloud. Try to link⁴  some of the sounds.

[05:12.28]Now listen and check.

[05:15.23]Shop assistant:No, I don't think so.But we've got someovercoats over here.Come this way.

[05:21.64]Betty:No, she doesn't      want an overcoat.

[05:25.46]Unit 2 What helps you       choose the       clothes you like?

[05:30.46]Reading

[05:31.94]2 Read the passage and  find out what the  words and expressions⁶  mean.

[05:39.06]Looking coolWhat do you look forwhen you go shoppingfor clothes?

[05:45.02]Do you choose somethingfashionable ... orcomfortable? Do you liketo look different?

[05:51.83]Or do you wear the sameclothes as your friends?Do you go for thisyear's colours?

[05:57.95]Is it the logo--thecompany symbol--thatcatches your attention?

[06:02.44]Or maybe film stars arewearing these clothes?What helps you choosethe clothes you like?

[06:09.16]Everyone spends moneyon clothes, and everyonehas their personal look.

[06:14.15]The best-known clothingcompanies sell their"designer" clothes allover the world.

[06:19.67]But the number of thesebig name companies is infact very small,

[06:24.00]and the clothes theymake are more expensivethan the clothes made byless well-knowncompanies.

[06:30.25]Many people even preferthem to cheaper clothes.Why?

[06:35.21]Many young peopletoday care about theway they look.

[06:39.06]They often buy"designer" clothesbecause they thinkthey look cool.

[06:43.72]Then the less well-knowncompanies make clotheswhich look the same.

[06:48.31]But they don't sell aswell because they don'thave the logo.

[06:53.30]People also thinkdesigner clothes arebetter made.

[06:57.06]For example, many peoplethink the right runningshoes will make you runfaster or play better.

[07:04.48]Of course, this is notalways true.

[07:07.74]It's the training--notthe trainers--thatimproves your speed oryour score.

[07:13.29]But that's not thepoint.

[07:14.99]People believe that it'strue ... and then buythe shoes. The bigcompanies only want tomake a lot of money.

[07:24.20]Above all, designerclothes are more popularbecause of cleveradvertising.

[07:30.45]All of the internationalcompanies spend millionsof dollars every year tomake us buy theirclothes.

[07:37.67]And they succeed!

[07:39.63]Most people dress in away that shows off theirpersonality.

[07:44.16]But if some of us buyexpensive clothes justto look cool,

[07:48.71]what does that say aboutus? Maybe it's justclever advertising⁸.

[07:54.14]So next weekend, thinkabout the clothes youput on.

[07:58.99]What's the logo on yourtrainers? Who made yourjeans?

[08:03.28]And how many of yourfriends wear the sameclothes as you do?

[08:08.37]And then think thatmaybe some of us couldspend our money better.

[08:14.46]Unit 3 Language in use

[08:18.05]3 Read the passage and  match the headings⁹  with the paragraphs¹⁰.

[08:25.30]Selling withoutadvertisements

[08:27.90]Advertisements areeverywhere! They're onthe radio and TV,

[08:33.38]in newspapers andmagazines, on busesand buildings.

[08:38.14]They're on websites¹² andmobile phones.

[08:41.43]Companies give theirproducts to film stars,

[08:44.36]pop stars and sportsstars to wear or use sothat fans¹³ will buy themin order to copy thestars.

[08:51.91]Advertisements havebecome so common thatthey aren't working anymore.

[08:57.20]We don't likeadvertisements, so wetry not to see them.

[09:01.62]We turn off the ads¹⁴ onour computers, we refuseto watch them on TV, orread them in magazines.

[09:09.84]We no longer notice theposters all around us.

[09:13.67]We don't copy the starsbecause we know theydon't really like thethings they advertise¹¹.

[09:19.72]This means¹⁵ thatadvertising companiesneed a new way to sell.

[09:24.71]They can't make theirproducts "cool" byadvertising.

[09:28.50]Advertisements aren'tcool,

[09:30.90]and teenagers won't buythe things in ads justbecause the ads say theyare fashionable⁷.

[09:37.08]The latest way toadvertise is not toadvertise.

[09:41.81]Instead of usingstars, companies areusing teenagers.

[09:47.00]They pay them to telltheir friends about newproducts.

[09:51.02]Teenagers don't want todress like everyone elseand buy the things thateveryone else has.

[09:57.97]They want to lookdifferent and createtheir own style.

[10:02.56]Teenagers don't thinkit's cool to copy thestars or buy thingsthey've seen in ads.

[10:08.82]Getting people to talkabout products is thebest way to advertise.

[10:14.30]When teenagers talkabout products, theirfriends becomeinterested and want tobuy them.

[10:20.96]When "cool" teenagerswear clothes, they makethem fashionable, sotheir friends want towear them, too.

[10:28.71]5 Read what these  speakers said. Guess  what questions they  were asked.

[10:36.52]Now listen and check.

[11:57.82]6 Listen again and  answer the questions.

[13:22.54]Words and expressionsModule 4

[13:24.97]dress/dres/n.连衣裙fit/fit/v.(形状和尺寸)适合,合身glove/gl╘v/n.手套have on 穿着;戴着

[13:31.26]overcoat/'╓uv╓,k╓ut/n.外套;大衣scarf/ska:f/n.围巾;头巾thick/╙ik/adj.厚的size/saiz/n.尺码;号

[13:38.82]shop assistant 店员cool/ku:l/adj.时髦的;酷的

[13:42.76]fashionable/'f╗╞n╓bl/adj.流行的;时髦的;时尚的logo/'l╓ug╓u/n.(组织或公司的)标志,商标

[13:46.47]well-known/,wel 'n╓un/adj.众所周知的;著名的designer/di'zain╓/adj.(衣服)由著名设计师设计的n.设计师

[13:50.63]advertising/'╗dv╓,taizi╕/n.(总称)广告dollar/'d╛l╓/n.美元

[13:54.48]succeed/s╓k'si:d/v.成功;做到show off 显示;炫耀

[13:58.20]personality/,p╔:s╓'n╗l╓ti/n.个性;性格