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Growing Business Offers Paint with a Twist of Wine
Two New Orleans-area women started a small business seven years ago with one thing in mind: to help their neighbors relieve the stress of coping with a hurricane's aftermath. Today their business, which pairs painting and a little bit of wine, has become one of the fastest growing franchises2 across the U.S.
It is the grand opening of the latest franchise1 studio of Painting with a Twist. Co-founders, Cathy Deano and Renee Maloney flew in Ashburn, Virginia, for the event.
“We thought we’d just have one studio in our home town in Mandeville, Louisiana. And it has now grown to 173 franchises and grown in 26 states," said Deano.
The stay-at-home mothers first met at their children’s kindergarten class seven years ago.
“We were looking for a way to bring some color back to our community. From New Orleans area we were still reeling from Hurricane Katrina. We came up with this idea of speed painting classes. And it was a lot of fun. People loved it. So we decided3 to start up a little business," said Deano.
Their studio provides art supplies - paint, canvas, brushes, and art instructors4. Paring that with wine or beer is optional.
“The beauty of this is you don’t have to be an artist. You can come and know nothing about painting. There is an artist who teaches you how to paint a painting in two to three hours. That is a twist," said Maloney.
Their first class in 2007 had only seven people. But it grew steadily5 and two years later the entrepreneurs decided to franchise their business.
“Our frequent painters, customers, were asking us for these studios in their towns. They think we should franchise. Our first three franchises came out of customers," said Maloney.
Today there are about 200 companies offering so-called paint and sip6 parties, and Entrepreneur magazine named Painting with a Twist the top franchise in the industry this year.
“I think that what makes a business separate from being just a regular business to be a very successful business is the passion behind it. If you love what you do, you never work a day in your life," commented Maloney.
As Painting with a Twist expands, the entrepreneurs are proud that they are creating jobs.
“We are the largest employer of artists in the United States outside the school system. At this point, we have close to a thousand artists working in our franchises," said Deano.
Maloney says giving back to the community remains7 a core component8 of their business model.
“Once a month, every studio in our system will team with a non-profit in their area. Today we’ve raised over a million dollars giving back to non-profits across the country. That probably is one of the things we are most proud of," she said.
Maloney and Deano expect to add 50 new locations across the nation by the end of the year. And they are working on opening up internationally soon.
1 franchise | |
n.特许,特权,专营权,特许权 | |
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2 franchises | |
n.(尤指选举议员的)选举权( franchise的名词复数 );参政权;获特许权的商业机构(或服务);(公司授予的)特许经销权v.给…以特许权,出售特许权( franchise的第三人称单数 ) | |
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3 decided | |
adj.决定了的,坚决的;明显的,明确的 | |
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4 instructors | |
指导者,教师( instructor的名词复数 ) | |
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5 steadily | |
adv.稳定地;不变地;持续地 | |
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6 sip | |
v.小口地喝,抿,呷;n.一小口的量 | |
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7 remains | |
n.剩余物,残留物;遗体,遗迹 | |
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8 component | |
n.组成部分,成分,元件;adj.组成的,合成的 | |
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