如何全面调查心仪的公司

　　Doing research on a company is one of the first steps to tailoring your job application and prepping for an interview. One of the more common ways people learn about the company is by googling it and seeing what kind of articles pop up in their search. Another way is to read the company's "FAQ" or "About Us" section. But if you rely on those sources alone, you will be only scraping the surface of the company. You'll also be reading the same things other competing job candidates will be reading. To get a leg up on your competitors, check out these little known sources:

　　调查新公司是写申请和准备面试的第一步。普遍采用的方式是上网搜索这家公司，看看能查到点什么内容。另一个方法是，看看该公司的“常见问题”和“关于我们”的板块。但如果你仅仅依靠这些信息来源，那你就无法深入了解新公司。你也会读到你的求职竞争对手们会读到的内容。要立于对手之上，就要找到以下不为人所知的内容。

　　10-K filing 财务报表

　　It's very possible that the company you are applying to is public, and all public companies have to file a 10-K filing. The Form 10-K is basically an annual report compiled by companies that summarizes the firm's performance. You'll be able to see information on where the firm is going, what they're investing in, their competition, and where the majority of their revenue comes from. You'll be able to discern the firm's strengths and weaknesses, which will be helpful when you're figure out what value you can bring to the company. You can usually find the 10-K document in the investor's section of the corporate website。

　　你申请的公司很可能是上市公司。上市公司必须上交财务报表。大致说来，财务报表是由公司编辑的、能共大致反应公司运营状况的年度报表。通过这张报表，你可以看出公司的运营方向，投资项目，竞争情况和他们的收入主要来源。你也能看清他们的强项和弱项，帮助找到自己在公司所能发挥的价值。通常在公司网站的投资板块就能找到财务报表。

　　Annual report年度报表

　　The annual report is a different document from the 10-K and is pretty much a summary of the 10-K findings with less numbers and details and is in a format that is easier for laymento understand. Reading the annual report and 10-K filing will help you have a better sense of what direction the company wants to take and its future goals. Having this knowledge will make it easier for you to better align your answers with the company's goals。

　　年度报表和财务报表不同。年度报表概括了财务信息，没有太多数字和细节，其格式有助于初来乍到的员工理解。阅读年度报表和财务报表能够更好地感知公司的运行方向和未来目标。有了这些概念，你面试时的作答能够与公司目标更加匹配。

　　Press releases 新闻公报

　　The press releases can be found in the "Press" section of the corporate website and are official documents stating company announcements. It's helpful to read these documents because they are usually up to date and you'll have a good sense of what kind of image the company wants to present and what's important to the company。

　　在公司网站的“新闻”板块就能找到新闻稿。新闻公报是公司声明的官方文件。新闻公报经常即时发布，所以有助于了解公司将要推出的形象和公司的重点项目。

　　Competitor's documents对手资料

　　When you're done reading up on your dream company, be sure to check out similar documents on its competitor's website. This will help you learn more about the industry and help you come up with new suggestions that your target company will be interested in exploring. Companies are always on top of what their competitors are doing, so your hiring manager will be impressed to know that you've done your research。

　　读完了心仪公司的信息，就一定要看看其竞争对手网站上的同类内容。这样做有助你更好地了解这项产业，当你心仪的公司问你对公司的建议时，你也可以快速做出应答。很多公司在他们的竞争对手有了动作之后也会紧接着行动，所以面试你的经理如果知道你之前做了这么多调查，一定会对你印象深刻。

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