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2016年ESL之商务英语 05 Advertising to Children

时间：2016-03-28 08:43:23

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（单词翻译）

ESL Podcast 1188 – Advertising1 to Children 

James: Look at that! It’s commercial after commercial. It’s terrible how advertisers are going after kids. 

Vicky: They’re just doing their job, marketing2 to a lucrative3 demographic. 

James: But just look at what our kids are bombarded with: toy commercials and junk food ads! 

Vicky: Children’s television is no different from any other type of programming. Commercials are a fact of life. 

James: But don’t you think it’s wrong to manipulate young viewers with these commercials? Aren’t they more susceptible4 to false advertising? 

Vicky: Shh! That’s our company’s product commercial. It really gets your attention, doesn’t it? 

James: Yeah, it’s grand, just grand. 

Script by Dr. Lucy Tse 


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1 advertising 1zjzi3     
n.广告业；广告活动 a.广告的；广告业务的
参考例句：
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 marketing Boez7e     
n.行销，在市场的买卖，买东西
参考例句：
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
3 lucrative dADxp     
adj.赚钱的，可获利的
参考例句：
  • He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。
  • It was not a lucrative profession.那是一个没有多少油水的职业。
4 susceptible 4rrw7     
adj.过敏的，敏感的；易动感情的，易受感动的
参考例句：
  • Children are more susceptible than adults.孩子比成人易受感动。
  • We are all susceptible to advertising.我们都易受广告的影响。

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